Media Buyer with Content Strategist

Key ResponsibilitiesMedia Buying

• Plan, execute, and optimize paid campaigns across Facebook/Meta, Google Ads, TikTok, YouTube, and other digital platforms.
• Conduct detailed audience research, competitor analysis, and keyword research.
• Monitor daily campaign performance to maintain ROAS, CPA, CTR, and CPM targets.
• Perform A/B testing on creatives, landing pages, and audience segments.
• Prepare weekly/monthly performance reports with insights and improvement plans.
• Manage budgets efficiently and scale campaigns based on performance data.
• Ensure pixel, tracking setups, and conversion events are properly configured.

Content Strategy

• Develop strategic content plans aligned with brand goals and marketing objectives.
• Create content calendars for social media, ads, reels, and website communication.
• Work closely with the creative team to produce high-converting ad creatives (static, video, UGC scripts).
• Identify trending content formats and incorporate them into brand strategy.
• Provide detailed creative briefs for designers, editors, and influencers.
• Optimize content for engagement, retention, and conversions.
• Research customer behavior and craft strong hooks, angles, and messages.

Requirements

• 2–4 years of experience in media buying and/or content strategy.
• Strong understanding of Meta Ads, Google Ads, and performance marketing metrics.
• Experience with content planning, storytelling, and creative direction.
• Ability to analyze data and make ROI-focused decisions.
• Knowledge of current social media trends and consumer psychology.
• Excellent communication and coordination skills.
• Experience in eCommerce (preferred but not mandatory).

Job Type: Full-time

Pay: Rs100,000.00 - Rs130,000.00 per month

Work Location: In person