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Media Planning Associate - Bangalore
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About The Media Ant:
The Media Ant is a 13-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform. The platform works equally well for both online and offline media.
This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to be able to plan and launch a campaign.
The Media Ant is the winner of various startup awards and is used by more than a million users every year. Please visit our website (www.TheMediaAnt.com) to learn more.
Education: MBA/master's degree
Job Experience Required : 2+ years
Role Overview:
The Media Planning Associate will be responsible for independently managing media planning and execution support for assigned clients. The role requires a strong balance of analytical thinking, client communication, and cross-team coordination to deliver effective and insight-led media solutions.
Key Responsibilities
- Understand client business objectives and translate them into structured media recommendations
- Create and manage media plans using internal tools, Excel, and presentations
- Analyze data related to audiences, performance, pricing, and trends to support planning decisions
- Handle client communication, queries, feedback, and revisions in a clear and professional manner
- Collaborate with sales, operations, and execution teams to ensure seamless campaign delivery
- Conduct market, category, and competitor research to identify opportunities and insights
- Participate in client meetings and contribute to discussions with well-reasoned recommendations
Day-to-Day Work:
- Media plan creation and updates
- Data analysis and insight generation
- Client coordination and presentations
- Internal stakeholder alignment
Must-Have:
- 2+ years of experience in client-facing, analytical, or consulting roles
- Hands-on experience working with data, reports, dashboards, or performance metrics
- Strong proficiency in MS Excel, MS PowerPoint, Google Sheets & Slides
- Strong analytical skills with the ability to structure problems and draw insights
- Excellent communication skills — comfortable presenting ideas and recommendations
- Ability to manage multiple tasks and stakeholders in a fast-paced environment.
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