Media Relations Communication Coordinator

Classification: Full-Time, Hourly
Division: University Relations
Department: Public Relations & Marketing
Reports To: Vice President for University Relations
Primary Function: The Media Relations & Communications Coordinator supports the University’s strategic communications and brand positioning efforts by managing media relations activities, assisting with constituent communications, coordinating event publicity, and overseeing key operational and budgeting functions within the Office of Public Relations & Marketing.

This position contributes directly to the University’s public image and reputation while exercising independent judgment within established institutional guidelines.

Major Duties:

Media Relations & Brand Positioning

• Supports the articulation and consistent communication of the University’s image, identity, and strategic positioning across internal and external audiences.
• Coordinates media interest in the University and maintains regular contact with targeted media outlets.
• Drafts and distributes press releases, media advisories, and related communications that promote institutional priorities.
• Ensures timely and appropriate responses to media inquiries.

Event Communications & Publicity

• Assists the Director of University Events with planning and execution of institutional events; may lead communications and logistics for select events.
• Coordinates publicity strategies for upcoming events in partnership with marketing and public relations staff.

Administrative & Fiscal Support

• Monitors budgets for Public Relations, Marketing, and Special Events accounts as directed.
• Processes purchase orders and payment requests for departmental expenses.
• Reconciles departmental credit card transactions in accordance with University policies.
• Maintains standardized office procedures, records, and departmental contact lists.

Job Requirements:

• Demonstrated professional experience in communications, media relations, marketing, or related field.
• Excellent written and verbal communication skills.
• Strong organizational, problem-solving, and interpersonal skills.
• Proficiency in Microsoft Office applications (Word, Excel, Access).
• Demonstrated technological proficiency and ability to effectively utilize modern communication tools, digital platforms, and office technologies in support of media relations, content development, and administrative operations.
• Ability to maintain confidentiality and exercise discretion.
• Bachelor’s degree in communication, Public Relations, Marketing, Journalism, or related field.

Education and Experience:

• Bachelor’s degree in communication, Public Relations, Marketing, Journalism, or related field.

Physical Requirements:

While performing the essential duties of this job, the employee will be required to do the following:

• Sit, bend, some lifting.
• Frequently use wrist, hands and/or fingers to make small repetitive movements such as typing and picking up small objects.
• Be ambulatory across entire campus.
• Ability to handle stress of multiple tasks and deadlines.

NOTE: All LCU employees are required to complete Title IX & Information Security (FERPA) training and Data Security Training at the time of new hire and on an annual basis thereafter. Some positions/departments may require additional training for security or data needs.

Disclaimer:

This job description is not intended to be all-inclusive; an employee will also perform other reasonably related job responsibilities as assigned by immediate supervisor and/or other management as required. LCU reserves the right to revise or change job duties, required skills or qualifications as the need arises. This job description does not constitute a written or implied contract of employment.