Medical & Dental Marketing Specialist (TMJ & Orofacial Pain Focus)

Company Overview

Dr. Khalifeh at the TMJ Wellness Group is a leading dental practice specializing in Orofacial Pain and TMJ. Our office also specializes in treating TMJ disorders, headaches, and sleep apnea, offering comprehensive care to improve our patients' oral health and overall well-being.

Job Summary:

We are seeking a dynamic and results-driven Medical & Dental Marketing Specialist with a strong background in healthcare (preferably medical or dental knowledge) to promote our TMJ & Orofacial Pain Specialty services to dentists, physicians, and other healthcare providers. The ideal candidate will possess a blend of direct marketing experience, digital marketing expertise, and strategic planning skills, including budgeting and goal-setting. This role requires in-person office visits to dental and medical practices, as well as developing and executing comprehensive marketing campaigns to increase referrals and enhance brand awareness.

Key Responsibilities:

• Field Marketing & Relationship Building:
• Conduct in-person visits to dental offices, medical clinics, and specialists to educate them about our orofacial pain services.
• Build and maintain strong relationships with referring providers through one-on-one meetings, lunch-and-learns, and presentations.
• Identify key decision-makers (dentists, physicians, practice managers) and tailor messaging to their needs.
• Marketing Strategy & Campaign Development:
• Develop and implement targeted marketing strategies (both digital and direct) to increase referrals and patient acquisition.
• Create educational content (brochures, case studies, newsletters) to highlight our expertise in orofacial pain management.
• Collaborate with the marketing team to design social media campaigns, email marketing, and SEO-optimized content.
• Budgeting & Performance Tracking:
• Manage the marketing budget, ensuring cost-effective strategies with measurable ROI.
• Track and analyze campaign performance using KPIs (referral rates, engagement metrics, conversion rates) and adjust strategies accordingly.
• Digital & Direct Marketing Execution:
• Oversee Google Ads, LinkedIn, and Facebook campaigns targeting dental and medical professionals.
• Organize webinars, CME events, and workshops to position our practice as a leader in orofacial pain.
• Utilize CRM tools (e.g., Salesforce, HubSpot) to track leads and follow-ups.
• Market Research & Competitive Analysis:
• Monitor industry trends, competitor strategies, and referral patterns to refine marketing approaches.
• Gather feedback from providers to improve service offerings and messaging.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, or related field.
• 2+ years of experience in healthcare marketing (dental/medical preferred).
• Strong understanding of orofacial pain, TMJ disorders, or dental/medical terminology. (Recommended)
• Proven track record in direct sales, field marketing, or B2B healthcare marketing.
• Excellent communication & presentation skills (ability to explain complex medical concepts simply).
• Experience with digital marketing (SEO, PPC, social media, email campaigns).
• Proficiency in CRM software and analytics tools (Google Analytics, Meta Ads Manager).
• Self-motivated, organized, and comfortable with travel to local offices.

Preferred Qualifications:

• Previous experience working in a dental practice, medical device sales, or healthcare marketing agency.
• Familiarity with orofacial pain conditions (e.g., TMD, trigeminal neuralgia, bruxism).
• Graphic design or content creation skills (Canva, Adobe Suite).

Why Join Us?

• Opportunity to work in a cutting-edge specialty practice with a focus on patient-centered care.
• Competitive salary + performance-based bonuses.
• Flexible work environment with a mix of field and remote work.
• Career growth opportunities in healthcare marketing and business development.

How to Apply:

Submit your resume, cover letter, and a brief marketing portfolio (if available) to [Your Email]. Include examples of past successful campaigns or provider outreach initiatives.

Disclaimer: This role requires local travel (50-70% field visits). Must have reliable transportation.

Job Type: Part-time

Pay: $25.00 - $30.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Referral program

Work Location: In person