Membership Coordinator

Since 1924, the American Motorcyclist Association (AMA) has protected the future of motorcycling and promoted the motorcycle lifestyle. We are active in all areas of racing, recreational riding, advocacy and heritage preservation. We have more than 215,000 members from all motorcycling backgrounds, but they all have one thing in common: the search for freedom on two wheels.

Summary of Duties:

The AMA is seeking a marketing coordinator who will help the AMA grow its membership with more passionate motorcyclists that believe in the AMA’s mission — to promote the motorcycle lifestyle and protect the future of motorcycling.

The membership coordinator shall have experience executing and tracking membership campaigns, while also being proficient with day-to-day member services and marketing operations. An outstanding membership coordinator will be an individual whose expertise translates into enhanced operational efficiency, meeting deadlines, and membership acquisition, retention, and fulfillment, in a fast-paced, data-driven environment.

Job Responsibilities:

• Membership Acquisition
  • Execute lead generation campaigns and lead nurturing email series weekly, and track and organize leads for future marketing efforts
  • Coordinate and support the membership acquisition promotions and targeted campaigns, including tracking performance and communicating outcomes
  • Implement promoter affiliate program enrollments throughout the year and execute affiliate payout reports and compensation twice a year

• Membership Operations
  • Administrative support for membership email campaigns, including messaging, list management, testing, and automation
  • Process memberships as needed through on-site, phone, and online channels
  • Support e-commerce administrative tasks and fulfillment processes
  • Support membership shipping and package fulfillment processes
  • Work with the Events Manager to represent AMA membership functions at on-site and in-person events
    
• Project Management and Other Duties
  • Stay current with industry trends, emerging technologies, and best practices in membership acquisition, retention, and fulfillment
  • Handle day-to-day administrative membership tasks, maintain campaign calendars, and manage project timelines
  • Develop and maintain dashboards and tracking KPIs
  • Works with marketing automation tools, webforms, or customer engagement platforms and possesses a general knowledge of content management systems
  • Other duties as assigned

Knowledge, Skills, and Abilities

• Excellent computer skills, including databases/spreadsheets
• Strong time management and organization skills for executing and tracking initiatives
• Acute attention to detail required with commitment to accuracy and quality
Excellent written and verbal communication skills, with the ability to effectively convey complex information to diverse stakeholders

Qualifications:

• Bachelor’s degree in marketing, business, or related fields or equivalent experience
• 1-2 years of professional experience preferred
• Position based in Pickerington, Ohio - NOT A REMOTE POSITION!