Membership Sales & Marketing Manager

Property Description:

McHenry Golf Club, formerly known as McHenry Country Club, is a historic gem nestled in the scenic landscape of McHenry County. The 18-hole championship golf course offers a challenging yet enjoyable experience for golfers of all skill levels, with lush fairways, strategically placed hazards, and stunning views throughout. Under new ownership, the club is undertaking a multimillion-dollar improvement plan focusing on golf course and maintenance enhancements, as well as upgrades to the clubhouse.

The clubhouse combines modern amenities with classic charm, offering a cozy retreat for members and guests. It features a full-service restaurant, bar, and banquet facility, providing a perfect setting for dining, socializing, and events.

Position Summary:

This position is responsible for the development and implementation of sales and marketing strategies, plans, and programs primarily designed to increase membership sales, maximize revenues, and promote a positive image of the facility. Responsibilities include the implementation of various strategies including direct and/or telephone sales, direct marketing communications, advertising, special event promotions, public relations, media relations, and community & municipal relations, etc. Responsibilities also include conducting periodic market research to provide information essential for revising current programs, which enhance the Company’s competitiveness in the marketplace, as well as for fiscal and operational analysis as appropriate.

Essential Duties and Responsibilities:

• Develop and implement sales, marketing and public relations plans and strategies that serve to increase membership sales, promote a positive Company image, and maximize revenues according to overall fiscal and operational budgeted goals.
• Monitor facility activities and make recommendations to improve customer service and/or operational efficiencies.
• Represent the Company in meetings and/or presentations with various clients, municipalities, and other outside agencies regarding the marketing related membership plans and strategies.
• Review and analyze internal and external market information, which reflects customer purchase, usage, and satisfaction with Company products and services. Monitor and track results of marketing and sales efforts, analyze budget variances and recommend revised action plans to achieve budgeted goals.
• Maintain knowledge of current and projected industry developments through continuous attention to marketing and golf industry periodicals and participation in relevant trade organizations.
• Assure the efficient and timely submission of all required operational, financial, budgetary and related marketing and sales reports.
• Cross train other key staff members regarding the general sales process and important components as appropriate to facilitate the overall success of the team.
• Perform other duties as appropriate.

Qualifications:

• BA or BS degree preferred.
• 5 years applicable marketing, sales, and management experience, preferably in the golf industry.
• Demonstrated experience and capability in the areas of budget development, fiscal management, strategic planning, staff management, marketing, sales, public relations and community relations.
• Demonstrated quality written, verbal, and interpersonal communication skills.
• Ability to analyze and solve problems; efficiently handle multiple duties under pressure with minimal supervision; work flexible hours as required including nights/weekends.
• Positive attitude, professional manner and appearance in all situations.

Classification:

Full-time, Non-Seasonal, Salaried, Exempt

Compensation:

Base Salary with Commissions and Bonus Potential (Est. $60,000-$80,000)

KemperSports Management is an Equal Opportunity Employer