Meta Ads & Google Ads Specialist

About Us

Connect is a growing digital marketing agency based in the UAE, helping brands build their online presence through social media management, ad campaigns, content creation, and performance marketing. We’re looking for a Meta Ads & Google Ads Specialist who can plan, execute, and optimize paid marketing campaigns that deliver real results for our clients.

Key Responsibilities

• Plan, create, and manage Meta (Facebook & Instagram) and Google Ads campaigns.
• Conduct keyword research, audience targeting, and competitor analysis.
• Develop ad creatives and copy in collaboration with the content team.
• Optimize campaigns to improve CPC, CTR, and ROI.
• Track and analyze performance data using Meta Ads Manager, Google Ads, and Google Analytics.
• Prepare weekly and monthly performance reports.
• Manage multiple client accounts and ad budgets efficiently.
• Stay updated on the latest trends, algorithm updates, and best practices for paid ads.

Requirements

• Minimum 1–2 years of hands-on experience in Meta Ads & Google Ads campaign management.

Preferred Skills

• Experience with LinkedIn Ads or TikTok Ads (added advantage).
• Knowledge of remarketing strategies and A/B testing.
• Strong understanding of audience segmentation and ad performance optimization.
• Experience in lead generation and e-commerce campaigns.
• Good analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with Google Tag Manager, Pixel setup, and conversion tracking.
• Excellent communication and teamwork skills.

Job Type: Full-time