Meta Ads & Google Specialist

About Gravitiq

Gravitiq is an e-commerce company based in the United Kingdom. We're at the forefront of the health and wellness revolution and beyond, strategically leveraging digital transformation across diverse consumer sectors like supplements, beauty, and health products. As the world increasingly embraces online channels, we empower businesses with cutting-edge technology and data-driven strategies to achieve scalable and efficient growth.

Who we are looking for:

We are looking for a highly detail-oriented, hands-on and analytical Paid Ads Manager to support the execution, optimization, and scaling of performance marketing campaigns across multiple platforms. You’ll play a critical role in shaping a new e-commerce healthcare portfolio of Amazon businesses by optimizing & expanding our brands’ DTC presence via paid advertising.

This is an offshore, execution-focused role supporting our internal growth team. You must have real, in-platform experience managing campaigns - not just reporting or coordinating.

You will work across:

• Google Ads
• Meta Ads
• TikTok Ads

This role is ideal for someone who understands performance marketing fundamentals, can operate inside ad accounts independently, and is comfortable executing optimizations daily.

Key Responsibilities:
You will support campaign builds, optimizations, reporting, creative testing, and performance monitoring across multiple ad platforms.

This is not a strategy-only role. This is a hands-on execution role. You will work closely with senior growth leadership and must be able to implement direction quickly and accurately.

You should be comfortable:

• Launching campaigns from scratch
• Managing budgets
• Adjusting bids and audiences
• Testing creatives
• Pulling performance insights
• Making data-driven optimization decisions
• Campaign launch & set-up of paid media strategies focused on driving eCommerce sales.
• Launch, test, & optimize PPC across Google Ads (Search, Performance Max, Demand Gen, YouTube), Meta Ads Manager (including Advantage+ Shopping and manual scaling strategies) & competitor research to identify new opportunities.
• Make daily & weekly optimizations, including monitoring campaign performance daily
• Adjust bids, budgets, and targeting
• Set up audiences, tracking, & conversion goals
• Pause underperforming ads & scale winning campaigns methodically
• Define campaign goals, KPIs, and budgets in alignment with business objectives.
• Run structured A/B tests on ad creatives, copy, and landing pages to improve performance.
• Analyze creative performance to provide data-backed briefs for the design team, focusing on hook rates and hold rates.
• Adapt campaigns quickly to reflect active promotions, deals, & seasonal events.
• Build & maintain dashboards and Excel reports for clear & actionable insights.
• Prepare weekly performance summaries & track performance against KPIs
• Take a proactive, growth-focused approach: identify scaling opportunities, test new strategies, & align spend with product performance.

What you’ll bring into the table:

• 4+ years of hands-on experience managing Google Ads & Meta Ads campaigns.
• Direct in-platform experience and comfortable working inside ad accounts daily
• Proven ability to optimize campaigns for ROAS and scale eCommerce sales.
• Experience managing budgets of $50,000+ USD per month.
• Strong analytical mindset with the ability to turn data into clear decisions
• Understanding of audience targeting, funnel structure, creative testing & budget allocation
• Excellent communication skills to report insights & recommendations.
• Basic SEO knowledge for landing page optimization
• Landing page CRO awareness
• Excel or Google Sheets proficiency
• Experience supporting UK or US markets
• Experience with e-commerce or DTC brands

Nice to Have

• GA4 & Google Tag Manager familiarity
• Experience with ads tracking and tagging implementation
• Experience driving Amazon product sales through external traffic.
• Familiarity with Amazon Attribution or similar tracking tools.
• TikTok Shop Ads experience or other emerging platforms.
• Experience in the skincare & beauty industry.

Why You'll Love Working Here:

We're not just about the work; we're about creating a supportive & fun environment where you can thrive. Here's a glimpse of what you can expect & what you should be amenable to:

• Permanent remote set-up.
• Independent contractor agreement – it’s technically a freelance role but we offer long-term & full-time engagements
• Usage of Time Doctor during probationary period
• Working only during weekdays, 10AM-7PM UK time zone
• Performance-based bonus
• Paid annual leaves & UK banking holidays
• Annual salary reviews
• A high-autonomy, results-oriented culture where performance is rewarded over optics.

If you think you suit the role & you’re happy with the above-mentioned terms, please feel free to submit your updated CV & our recruitment team will contact you should you get shortlisted!

Application Question(s):

• How many years of experience do you have in Google and Meta Ads?
• Do you have experience in Tiktok Ads, and if so, what are the products that you managed?

Work Location: Remote