Meta Ads Manager

We are looking for a highly skilled Meta Ads Manager to plan, execute, analyze, and optimize paid campaigns across Facebook, Instagram, and Audience Network. The ideal candidate will have strong experience in lead generation, e-commerce performance campaigns, remarketing, and full-funnel Meta advertising.

Key Responsibilities1. Campaign Strategy & Planning

• Develop end-to-end Meta ads strategies for brand awareness, lead generation, and sales.
• Set campaign objectives, KPIs, targeting, creatives, and budget allocation.
• Identify audience segments, lookalikes, custom audiences and A/B testing opportunities.

2. Campaign Execution

• Create, launch, and manage campaigns in Meta Business Manager & Ads Manager.
• Build ad sets, retargeting funnels, and conversion-optimized structures.
• Manage pixel implementation, events, conversions API and tracking accuracy.

3. Optimization & Performance Management

• Monitor daily campaign performance and optimize for lower CPL, higher ROAS, CTR, and conversions.
• Adjust bids, budgets, ad placements, audiences, creatives, and funnel stages.
• Conduct A/B testing on creatives, copies, audiences, and landing pages.

4. Data Analysis & Reporting

• Provide weekly and monthly performance reports.
• Analyze campaign data, user behavior, and funnel performance to improve results.
• Present insights and data-supported recommendations to management.

5. Creative & Content Coordination

• Work closely with design and content teams to develop high-performance ads (images, videos, carousels, reels).
• Ensure ad content meets Meta’s advertising policies and Dubai regulations (if real estate).

6. Compliance & Regulatory Requirements (UAE Focus)

• Ensure all real-estate ads include valid Trakheesi permit numbers and QR codes (if applicable).
• Adhere to DLD/RERA policies for property advertisements.
• Ensure all campaigns follow Meta advertising guidelines to avoid disapprovals/ban.

7. Cross-Channel Collaboration

• Align Meta ads with Google Ads, TikTok Ads, SEO and CRM activities.
• Coordinate lead handling flows with sales teams (WhatsApp, CRM, email automation).

Required Skills & QualificationsTechnical Skills

• 2–5 years of hands-on experience managing Meta Ads.
• Proficient in Business Manager, Ads Manager, Events Manager & Conversions API.
• Strong understanding of funnels, attribution, pixels, and analytics.
• Knowledge of A/B testing, budget scaling, retargeting strategies.

Preferred Experience

• Experience with real estate lead generation (advantage).
• Experience targeting international markets (India, Singapore, GCC, Europe, Africa).
• Familiarity with CRM tools (Leadrat, HubSpot, Zoho, Salesforce).
• Arabic language is a plus (not required).

KPIs (Key Performance Indicators)

• Cost Per Lead (CPL)
• Lead Quality Score
• Return on Ad Spend (ROAS)
• CTR, CPM, CPA improvements
• Lead-to-sale conversion (in real estate businesses)
• Audience engagement & relevance score

Salary

• AED 4,000 – 6,000
• UAE Employment Visa
• Work Permit
• Health Insurance

CONNECT:- hsinam81@gmail.com / +971565430008

Job Types: Full-time, Permanent, Contract
Contract length: 24 months

Pay: AED4,000.00 - AED6,000.00 per month