Meta Ads & Social Media Executive

We are looking for a results-driven Meta Ads & Social Media Executive with 1–2 years of hands-on experience in managing Facebook and Instagram advertising campaigns. The ideal candidate should be skilled in creating, optimizing, and analyzing paid campaigns while also managing day-to-day social media activities to improve brand awareness, engagement, and lead generation.

Key Responsibilities

Meta Ads Management

• Plan, create, launch, and manage advertising campaigns on Facebook and Instagram.
• Conduct audience research and build targeted campaigns based on business objectives.
• Monitor campaign performance and optimize budgets, creatives, placements, and targeting.
• Set up and manage Meta Pixel, conversion tracking, and custom audiences.
• Analyze campaign data and prepare performance reports with actionable insights.
• Perform A/B testing on ad creatives, copy, and audience segments to improve ROI.
• Stay updated with Meta advertising policies, platform changes, and industry trends.

Social Media Management

• Manage and maintain company social media accounts across Facebook, Instagram, LinkedIn, and other relevant platforms.
• Create and schedule engaging content, including posts, stories, reels, and promotional campaigns.
• Develop monthly content calendars aligned with marketing objectives.
• Monitor social media engagement, respond to comments/messages, and build community relationships.
• Coordinate with designers and content creators to ensure brand consistency.
• Track social media performance metrics and recommend growth strategies.

Requirements

• 1–2 years of experience managing Meta (Facebook & Instagram) Ads.
• Experience handling social media accounts for brands or businesses.
• Strong understanding of Meta Ads Manager and Business Manager
• Knowledge of audience targeting, retargeting, conversion tracking, and campaign optimization.
• Understanding of social media trends, content strategies, and engagement techniques.
• Strong analytical, communication, and organizational skills.
• Ability to manage multiple campaigns and projects simultaneously.

Preferred Qualifications

• Experience generating leads, sales, or measurable business results through Meta Ads.
• Basic knowledge of Google Ads is an advantage.
• Experience with social media scheduling and analytics tools.
• Marketing, Business, Communications, or related educational background preferred.

Key Performance Indicators (KPIs)

• Cost per Lead (CPL) / Return on Ad Spend (ROAS)
• Lead generation and conversion performance
• Social media engagement and follower growth
• Campaign optimization and budget efficiency
• Content consistency and audience reach

Employment Type: Full-Time
Experience Required: 1–2 Years

Pay: From Rs60,000.00 per month

Work Location: In person