Meta Ads Specialist (Facebook & Instagram Advertising)

DBS Australia Pty Ltd is looking for an experienced Meta Ads Specialist to manage and scale our Facebook & Instagram advertising campaigns.

The ideal candidate will generate high-quality leads at a low cost and continuously optimise campaigns for better performance.

---Key Responsibilities

• Create and manage Facebook & Instagram ad campaigns

• Generate residential and commercial leads

• Set up and manage Meta Pixel & conversion tracking

• Create high-converting ad copy and campaign ideas

• Design or coordinate basic ad creatives (images/videos)

• Test different audiences and ad strategies

• Monitor daily ad performance and optimize campaigns

• Reduce cost per lead (CPL) over time

• Set up retargeting campaigns

• Provide weekly performance reports

• Work with the sales team to improve lead quality

• CRM or automation experience

---Required Skills & Experience

• Minimum 2+ years’ experience running Meta Ads

• Proven experience generating leads (not just engagement)

• Experience with conversion tracking & Meta Pixel

• Understanding of landing pages & lead funnels

• Strong knowledge of audience targeting

• Ability to analyze data and improve results

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Job Type: Full-time

Work Location: In person