Required Skills & Competencies
- Proficiency in Meta Ads Manager and related tools.
- Strong analytical skills and ability to interpret campaign data.
- Understanding of audience segmentation, retargeting, and conversion tracking.
- Knowledge of A/B testing, pixel implementation, and UTM tagging.
- Excellent communication and collaboration skills.
Qualifications
- Bachelor's degree in Marketing, Digital Marketing, or related field.
- 2-5 years of experience managing paid advertising campaigns on Meta platforms.
- Proven track record of driving measurable results through digital advertising.