Responsibilities
- Create, manage, and scale Facebook & Instagram campaigns
- Creative testing (hooks, formats, reels, carousels)
- Audience segmentation & lookalikes
- Retargeting strategies
- Funnel-based ad journeys
- Lead form ads & WhatsApp click campaigns
- Reduce CPL while improving lead quality
- Collaborate with content & design teams
- Weekly creative performance analysis
KPIs
- Cost per lead
- Creative CTR
- Lead to sale conversion
- Retargeting ROAS
- Engagement rates
Must-Have Skills
- Strong creative testing mindset
- Funnel-based advertising knowledge
- Audience research skills
- Copywriting basics
- Data-driven approach
Bonus Skills
- Video-first ad experience
- WhatsApp funnel experience
- Influencer campaign handling
Job Type: Full-time
Pay: ₹30,000.00 - ₹60,000.00 per month
Work Location: In person