Meta Specialist

We are looking for a results-oriented Performance Marketer to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate should have strong analytical skills, hands-on experience with paid media platforms, and a passion for driving measurable business growth.

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns across platforms including Meta Ads (Facebook & Instagram) and Google Ads
• Monitor campaign performance and optimize for ROAS, CPA, CTR, and conversions
• Conduct audience research, competitor analysis, and keyword research
• Manage campaign budgets and ensure efficient allocation of spend
• Perform A/B testing for creatives, audiences, and landing pages
• Analyze campaign data and prepare performance reports with actionable insights
• Collaborate with creative and content teams to improve ad creatives
• Track conversion data using pixels, tags, and analytics tools
• Stay updated with digital advertising trends and platform updates

Required Qualifications

• Bachelor’s degree in Marketing, Business, or related field (preferred)
• 1–3 years of experience in performance marketing or paid media management
• Hands-on experience with Meta Ads Manager and Google Ads
• Strong understanding of campaign optimization and funnel strategy
• Experience with analytics tools such as Google Analytics
• Excellent analytical and problem-solving skills
• Strong communication and reporting abilities

Preferred Skills

• Experience with eCommerce advertising campaigns
• Knowledge of Performance Max campaigns
• Understanding of conversion tracking and attribution models
• Basic knowledge of landing page optimization

Pay: Rs80,000.00 - Rs100,000.00 per month

Work Location: In person