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Metrics Analyst
**This position is contingent upon contract award**
Responsibilities:
- Develop communication strategies and products aligned with NSF's mission and national priorities.
- Assist in creating audience-specific communication and engagement plans that include metrics.
- Support integrated strategies that coordinate written, digital, and multimedia products.
- Contribute to the evaluation and refinement of campaigns using audience feedback and performance measures.
- Collect, track, and analyze data on events, web campaigns, social media engagement, press coverage, and other outreach activities.
- Provide expertise in measuring attitudes and actions among policymakers, Congress, the public, industry, scientific and education communities, media, and other stakeholders, and use findings to refine and enhance communications strategies.
- Evaluate communication plans, digital engagement campaigns, projects, and products, draft evaluation results in clear report formats for leadership.
- Provide integrated program expertise to support compiling, analyzing, and reporting the status of campaigns and projects.
- Analyze digital engagement policies, processes, and procedures, and recommend performance measurement goals and best practices.
- Identify, compile, and analyze performance data across digital platforms to inform decision making, grow audiences, and increase engagement.
- Prepare reports, dashboards, and visualizations that summarize key performance indicators (KPIs), trends, and insights.
- Collaborate with writers, editors, and digital media staff to ensure that metrics inform future content and campaign design.
- Maintain awareness of best practices in digital analytics, media monitoring, and performance evaluation.
Qualifications:
- Minimum 8 years of professional experience developing communication strategies and products for science-focused organizations.
- Experience evaluating and refining communications campaigns using audience feedback and performance measures.
- Minimum 8 years of professional experience developing metrics for communication plans, analyzing impact and ROI on outreach for science-focused organizations
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