Mid to Senior SEO Expert

Location: Karachi (Onsite – Full Time)
Work Schedule: Monday to Saturday (Alternate Saturdays Off)
Experience Required: 4–8 Years
Position Level: Mid to Senior

About the Role

Adalat Group Pakistan is hiring a Mid to Senior SEO Expert who can lead and execute advanced SEO strategies across both Google Search and emerging AI Search platforms (ChatGPT, Gemini, DeepSeek, Perplexity, Grok, etc.).
The ideal candidate must be highly analytical, forward-thinking, and experienced in technical SEO, content strategy, and AI-driven search optimization.

This role is fully onsite and demands strong ownership, strategy-building capability, and the ability to manage SEO end-to-end for multiple brands under the group.

Key Responsibilities

1. AI Search Optimization (ASO – AI Search Optimization)

• Optimize brand visibility across AI-driven search engines:
• ChatGPT / GPT Search
• Google Gemini
• Perplexity AI
• DeepSeek
• Grok Search
• Design AI-friendly content formats, prompt-based structures, and question-based semantic content.
• Improve brand answers within AI search results by fine-tuning content to reflect EEAT, facts, and structured relevance.
• Create and maintain knowledge hubs & internal fact libraries to feed LLM-optimized content.
• Analyze and track AI search performance trends and make proactive strategy adjustments.

2. Google SEO & Technical SEO

• Conduct in-depth SEO audits, focusing on:
• Core Web Vitals
• Page speed optimization
• Schema markup
• Crawlability & indexation
• Canonicals, redirects, sitemaps, robots rules
• Manage on-page optimization: keyword mapping, clustering, topical authority building.
• Lead off-page initiatives: high-quality backlinks, digital PR, mentions, and authority-building.
• Optimize websites on WordPress, Shopify, custom CMS platforms used across Adalat Group.
• Improve organic KPIs including rankings, conversions, traffic, and overall visibility.

3. Content & EEAT Strategy

• Build content plans aligned with EEAT and AI Search guidelines.
• Collaborate with content writers to produce high-quality, factual, structured content.
• Audit existing content to improve ranking on both Google & AI search engines.
• Create topic clusters, question-based content, FAQs, and service landing pages.

4. Competitor Analysis & Insights

• Perform deep competitor audits across:
• International markets (UAE, Netherlands, etc.)
• Analyze competitors appearing in both Google and AI search answers.
• Prepare strategic recommendations based on gaps, opportunities, and trends.

5. Reporting & Tools

• Maintain KPI dashboards and weekly/monthly reporting using:
• Google Analytics (GA4)
• Google Search Console
• Ahrefs / SEMrush / Moz
• Screaming Frog / Sitebulb
• Surfer SEO, NeuronWriter, Clearscope
• Provide performance insights and suggestions for continuous improvement.

Required Skills & Experience

• 4–8 years of proven SEO experience with strong case studies.
• Hands-on experience with AI Search Optimization (must have).
• Expertise in technical SEO, schema, entity SEO, and semantic search.
• Strong analytical skills and understanding of SEO data patterns.
• Knowledge of NLP, search intent modeling, and topic clustering.
• Good understanding of user journeys, CRO basics, and organic funnel insights.
• Ability to work in a fast-paced environment and handle multiple brands.
• Excellent English writing, research, and communication skills.

Good to Have

• Basic understanding of HTML, CSS, and JS.
• Familiarity with server-side tracking and structured data tools.
• Background in international SEO (Netherlands, UAE, UK, USA).
• Experience with healthcare SEO, dental SEO, or B2C service-based industries.

What We Offer

• Competitive market salary (based on experience and performance).
• Onsite working environment with collaborative & supportive teams.
• Growth opportunity to become SEO Lead / Performance Head.
• Exposure to AI-driven SEO tools and modern ranking environments.
• Alternate Saturdays off for work-life balance.

Job Type: Full-time

Work Location: In person