ML Infrastructure Lead

Social Commerce Specialist Location: Remote with travel to Costa Mesa, CA Contract to hire

About the Role We are building an AI-native brand launch pipeline for a global apparel and footwear company designing, manufacturing, and selling real products in 90 days without the traditional wholesale calendar, without a legacy agency model, and without the 18-month product creation cycle that currently defines the industry. The selling strategy for this pilot is social-first. The COO has explicitly said the entire go-to-market can happen on TikTok, Instagram, and AI-powered shopping assistants without necessarily routing through the company s existing e-commerce platform. Three influencers aged 14 17 are already being recruited for the launch. The products will be backpacks targeting a back-to-school audience.

The Social Commerce Specialist owns the selling chevron end-to-end from setting up the commerce infrastructure on social platforms to ensuring Client products are findable and recommendable by AI shopping assistants.

What You Will Do

• Set up and operate TikTok Shop and Instagram Shopping storefronts for the pilot products product listings, pricing, inventory sync, checkout configuration, and fulfilment integration
• Brief and manage the influencer go-to-market strategy in coordination with the client s AI-native marketing lead content formats, posting cadence, affiliate or commission structures, and performance tracking
• Implement AI Engine Optimisation (AEO) fixes for the pilot brand s digital presence structured data (JSON-LD), product schema, bot access configuration so that ChatGPT, Perplexity, and Claude can discover and recommend the products
• Monitor real-time sell-through data across social commerce channels and feed signals back to the ML Engineer for demand forecasting model updates
• Identify and resolve friction points in the discovery-to-purchase journey the goal is a collapsed funnel where a consumer goes from influencer post to completed purchase in a single session
• Document the social commerce setup and operating playbook so it is repeatable for the next category and the next brand

What You Need

• Demonstrated experience driving measurable revenue through TikTok Shop, Instagram Shopping, or equivalent social commerce channels cite specific GMV, sell-through rates, or conversion metrics
• Hands-on experience setting up and operating social commerce storefronts product catalogue management, pricing rules, inventory integration, and fulfilment coordination
• Working knowledge of influencer commerce mechanics affiliate structures, commission models, content briefing for commerce-first posts, and performance measurement
• Familiarity with AI Engine Optimisation structured data, JSON-LD, product schema, and bot crawl configuration
• Ability to read and act on real-time sell-through data the pilot s success metric is 90% full-price sell-through on 5,000 units; monitor daily
• Comfort operating in a lean team without a media budget safety net the go-to-market is influencer-led and organic-first

What You Do Not Need

• Experience in traditional retail merchandising or wholesale channel management pilot bypasses wholesale calendar
• Social media management experience without a commerce component sell-through is the only metric
• Fashion industry background understanding back-to-school audience matters more than traditional apparel market knowledge

Nice to Have

• Experience with GPT-based product discovery optimisation structuring product content for ChatGPT Shopping, Perplexity, Claude recommendations
• Familiarity with TikTok Shop affiliate programme and creator marketplace
• Experience launching brand or product with zero paid media
• Understanding back-to-school retail dynamics and youth consumer (14 21 year old) purchase journey on social platforms

Location & Commitment Remote-first. Available and responsive during pilot launch window sell-through monitoring and influencer coordination require real-time responsiveness during peak periods. Travel to Costa Mesa, CA for key tiger team milestones. Full-time commitment for duration of pilot.

For applications and inquiries, contact: hirings@openkyber.com