Mobile Games marketing Manager

Position: Marketing Manager

Location:- Burbank, CA (Hybrid Role)

Contract Position

Our Mobile Games Marketing team is looking for a passionate and results-driven Manager of App Store Optimization (ASO) to drive our global ASO strategy for a variety of Mobile games in the Warner Brothers IP ecosystem. You will drive the visibility, conversion, and organic performance of these titles across key app stores, including Apple's App Store, Google Play, and emerging platforms.

This role requires a blend of user acquisition, creative, analytical, and strategic expertise. You’ll work cross-functionally with Brand/Product Marketing, Growth/User Acquisition, Creative, Marketing Analytics, and Product Management to maximize store presence, improve player acquisition efficiency, and optimize for ongoing live ops success.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Job Responsibilities / Typical Day in the Role

• Own and develop the end-to-end App Store Optimization (ASO) strategy & roadmap for a variety of titles – overall discipline management, testing framework, creative ideation, development, production, delivery, testing, and iterative optimization process.
• Manage and continuously optimize store assets (app icons, screenshots, videos, feature graphics, descriptions, etc.) to maximize marketing funnel efficiency, increasing conversion rates and driving installs.
• Partner closely with Growth/User Acquisition, Creative, and First Party teams to align on testing roadmaps and marketing messaging strategies for store presence.
• Lead A/B testing initiatives using internal tools, App Store Connect, and third-party platforms.
• Conduct ongoing keyword research, competitive analysis, and performance reporting to identify market trends, avenues for experimentation, and opportunities for growth.
• Collaborate with Apple, Google, and other platform partners to maximize the conversion impact of Featuring opportunities and implement best practices.
• Assist in creative agency identification and optimization in conjunction with Growth & Creative teams, ensuring ASO creative deliverable needs are mapped against project-appropriate partners.
• Provide actionable insights and recommendations to leadership based on data-driven analysis.
• Stay on top of emerging trends in ASO, mobile marketing, and mobile gaming to maintain a competitive edge.

Must Have Skills / Requirements
1) Demonstrated experience managing App Store Optimization for Slate of Games
a. 5+ years of experience; Working with other Game Studios or agencies that work on App Store Optimization
2) Experience Synthesizing Data into insights and recommendations
a. 5+ years of experience; Business analytics experience; experience presenting recommendations to executives as well as the ability to help stakeholders visualize the business insights.
3) Understanding the competitive landscape of Mobile Games
a. 5+ years of experience; Working for other game studios (specifically those with a portfolio of Mobile Games).

Nice to Have Skills / Preferred Requirements
1) Gaming experience preferred

Soft Skills/Background:
1) Exceptional project management and communication skills, with the ability to influence cross-functional stakeholders.
2) Creative eye for optimizing store assets and understanding what resonates with diverse gaming audiences.
3) Experience working with localization teams to optimize multi-language stores across diverse global markets.
4) Experience with crafting executive-ready materials and presenting quantitative and qualitative insights to and executive audience.
5) Knowledge of ASO/SEO principles as they apply to app store ecosystems.
6) 5+ years of experience in App Store Optimization and/or User Acquisition, preferably in mobile gaming, entertainment, or a high-growth consumer app environment.

Technology Requirements:
1) Hands-on experience with ASO tools (e.g., Geeklab, App Store Connect, Sensor Tower/Data.ai, StoreMaven, SplitMetrics, Apptweak, etc).
2) Deep knowledge of both Apple App Store and Google Play ecosystems, algorithms, and ranking factors.
3) Strong analytical skills with proficiency in data tools like Excel, Looker, Tableau, or similar BI platforms.

Education / Certifications
1) Bachelor's degree in Marketing, Business, Communications, or a related field.

Job Type: Contract

Pay: $60.00 - $69.00 per hour

Work Location: In person