Multimedia Content Coordinator

Definition

Under the general supervision of the Marketing and Public Relations Coordinator, the Multimedia Content Coordinator develops, implements, and maintains multimedia content for social media and marketing campaigns that promotes engagement with library programs, collections, and services.

Duties and Responsibilities Include, But Are Not Limited To

• Work with Assistant Director and Marketing and Public Relations Coordinator to implement a results-driven social media strategy
• Work with marketing team to create a social media calendar that aligns with library goals
• Foster relationships in person and online with community partners, stakeholders, members of the public, and followers. This includes responding promptly to social media messages, questions, and comments with clear, helpful information.
• Develop human-interest features that highlight the library’s value and impact on the community
• Maintain brand voice, visual identity, and library standards across all platforms
• Capture high-quality images and videos at events, programs, facilities, and community activities
• Create video content, motion graphics, and interactive media for social media, digital advertising, and other campaigns as needed
• Manage post-production, including photo and video editing, color correction, and audio mixing, ensuring high-quality content output.
• Plan, write, and edit engaging captions, scripts, blog posts, and promotional copy to ensure content is clear, accurate, and effective in communicating marketing messages.
• Review, record and report on analytics and key metrics
• Attend library conferences and workshops related to duties as authorized by Assistant Director
• Function as an integral member of the marketing team
• Perform other tasks and duties as assigned

Pay: $35,035.00 - $42,022.00 per year

Work Location: In person