Multimedia & Performance Specialist

Key Responsibilities

VIDEO PRODUCTION & MULTIMEDIA

• Plan and execute video shoots for project content, lifestyle content, and brand campaigns.
• Handle all aspects of video editing and post-production—color grading, music, captions, format
• optimisation for social and digital channels
• Produce short-form video content for Instagram Reels, TikTok, YouTube Shorts, and WhatsApp.
• campaigns
• Coordinate shoot logistics—location, talent, equipment, shot lists—in collaboration with the Creative &
• Brand Lead
• Utilise AI video tools (Runway, CapCut Pro, Adobe tools, etc.) to accelerate production and reduce
• turnaround time
• Produce video ads for Meta and Google campaigns, adapted for different audience segments including
• Arabic-speaking audiences
• Maintain an organized video assets library.

PERFORMANCE MARKETING & PAID CAMPAIGNS

• Set up, manage, and optimise paid campaigns across Meta Ads (Facebook/Instagram), Google Ads,
• and other digital channels as required
• Build audience segments, targeting strategies, and lookalike audiences for both consumers and
• broker/investor campaigns
• Execute A/B testing on creatives, audiences, and ad copy—iterate rapidly based on performance data.
• Monitor daily campaign performance - CPL, ROAS, CTR, conversion rates - and optimise in real time.
• Manage campaign budgets within the approved monthly allocation - flag variance to the marketing director.
• immediately
• Set up and maintain tracking infrastructure - Meta Pixel, Google Tag Manager, UTM parameters,
• conversion events
• Produce weekly and monthly performance reports with clear insights and recommendations.
• Manage lead quality tracking and maintain a feedback loop with the Sales team via CRM
• Support the client's automated journey, WhatsApp, and email campaign execution in coordination with IT

ARABIC CONTENT & MARKET LOCALISATION

• Create ad copy, captions, and campaign messaging in Arabic—fluent written Arabic is mandatory.
• Adapt video content for Arabic-speaking audiences—subtitles, voiceovers, or full Arabic-language
• versions
• Ensure cultural relevance and accuracy of all Arabic-language marketing materials.
• Support broker communications and investor materials in Arabic as required
• 3.4 REPORTING & COLLABORATION
• Report directly to the Marketing Director—weekly performance update, monthly detailed report.
• Collaborate daily with the creative & Brand Lead on creative briefs, shoot concepts, and brand consistency.
• Coordinate with IT on CRM integration, pixel implementation, and marketing automation setup.
• Attend joint marketing and sales lead quality reviews.

Requirements

MUST-HAVE

• Arabic—read and write fluently. This is a CEO-confirmed non-negotiable requirement.
• Minimum 3 years experience in performance marketing—Meta Ads and Google Ads campaign
• management
• Minimum 2 years experience in video production and editing — professional-level output
• Demonstrated ability to independently manage paid campaigns from setup to optimization to
• reporting
• Strong understanding of lead generation funnels, CPL optimisation, and ROAS measurement
• Proficiency in Meta Business Suite, Google Ads Manager, and Google Analytics
• Portfolio of video work demonstrating both shooting and editing capability
• UAE License with vehicle

STRONG PREFERENCE

• Real estate or luxury property marketing experience — UAE market strongly preferred
• AI tool proficiency — Runway, CapCut Pro, Elevenlabs, Adobe Firefly, or equivalent
• Experience with marketing automation tools — Meta CAPI, server-side tracking, or equivalent
• SEO awareness—on-page optimisation and keyword strategy
• CRM experience — lead tracking, pipeline reporting, sales feedback loop
• Automation - Client journey
• Experience running WhatsApp and email marketing campaigns
• Drone operation or aerial photography capability (bonus)

EDUCATION

Bachelor's degree in Marketing, media, or communications or equivalent practical experience

Relevant certifications: Meta Blueprint and Google Ads certifications—preferable but not mandatory if experience is strong.