National Sales Director – Assisted Living & Memory Care (Multi-State)

Sales Director – Assisted Living & Memory Care (Multi-State)
Location: Remote (Extensive Travel Required – up to 70%)
Employment Type: Full-Time | Exempt
Territory: 20 AL/MC Communities across 13 States

Reports to: VPO

About Us:
We are a nationally recognized senior living organization committed to enriching the lives of older adults through compassionate care and vibrant living environments. With a growing portfolio of Assisted Living and Memory Care communities, we offer personalized, resident-centered services focused on dignity, respect, and quality of life.

We are currently seeking a Regional Sales Director to lead and support our sales operations across 20 communities in 13 states. If you are an experienced senior living sales leader who thrives in a fast-paced, mission-driven environment, we invite you to apply and make a real impact.

Position Overview:
The Regional Sales Director – Assisted Living & Memory Care is responsible for driving occupancy, revenue, and sales performance across a diverse portfolio of senior living communities. This high-impact role requires a strategic thinker, effective coach, and proven closer who can inspire geographically dispersed teams, optimize sales processes, and deliver consistent results.

Key Responsibilities:

Strategic Sales Leadership

• Develop and implement region-wide sales strategies tailored to individual community needs.
• Guide and support local EDs in converting leads into move-ins and maximizing occupancy.
• Monitor and manage KPIs like inquiry-to-tour, tour-to-move-in conversion, and occupancy rates.

Team Development & Coaching

• Train and mentor Executive Directors across all communities.
• Foster a culture of accountability and results through regular coaching and site visits.

Pipeline & CRM Oversight

• Oversee effective lead management using tools like Sherpa, Enquire, or Salesforce.
• Ensure timely follow-ups, clean data, and strong forecasting accuracy.

Multi-Site Oversight & Travel

• Travel up to 70% for site visits, coaching, and strategic support.
• Assist with new openings, turnarounds, and market repositioning efforts.

Cross-Functional Collaboration

• Partner with marketing, operations, and clinical teams to ensure smooth move-ins.
• Provide insight to corporate leadership based on regional performance trends.

Qualifications:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 7+ years in senior living sales, with at least 3 years in regional/multi-site leadership.
• Experience in both Assisted Living (AL) and Memory Care (MC) sales is required.
• Strong command of CRM tools and sales analytics.
• Ability and willingness to travel frequently across multiple states.

What We Offer:

• Competitive base salary $100k + regional performance bonus
• Comprehensive benefits
• Generous PTO + holidays
• Travel reimbursement and expense account
• Career advancement in a growing organization

Join Us:
If you’re a sales leader passionate about making a difference in the lives of seniors, we’d love to hear from you.

Apply now and help us redefine excellence in senior living.

Job Type: Full-time

Pay: $100,000.00 - $130,000.00 per year

Benefits:

• Dental insurance
• Flexible spending account
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance

Experience:

• Sales in Assisted Living or Memory Care: 7 years (Required)

Work Location: In person