National Sales Manager - General Trade

Job Summary

The National Sales Manager - General Trade is a senior leadership role responsible for overseeing and driving sales performance across the general trade channel, which includes wholesalers, distributors, retailers, and other non-specialized trade partners. This position focuses on developing and executing national sales strategies, managing key accounts, and achieving revenue targets while fostering strong relationships with trade partners. The role requires strategic thinking, team leadership, and a deep understanding of market dynamics in the general trade sector.

Key Responsibilities:

• Sales Strategy and Planning: Develop and implement comprehensive national sales strategies for the general trade channel, including market analysis, forecasting, and target setting to meet or exceed revenue goals.
• Team Leadership: Lead, mentor, and manage a team of regional sales managers and representatives, providing guidance on performance metrics, training, and motivation to ensure alignment with company objectives.
• Account Management: Build and maintain relationships with key trade partners, negotiating contracts, pricing, and promotions to maximize market penetration and profitability.
• Performance Monitoring: Track sales metrics, KPIs, and market trends using data analytics tools; prepare regular reports for senior management and recommend adjustments to strategies based on performance data.
• Market Expansion: Identify new opportunities in the general trade sector, including partnerships, product launches, and geographic expansion, while adapting to competitive pressures and economic shifts.
• Collaboration: Work cross-functionally with marketing, product development, and logistics teams to ensure seamless execution of sales initiatives and alignment with overall business goals.
• Compliance and Ethics: Ensure all sales activities comply with industry regulations, company policies, and ethical standards, including accurate reporting and fair trade practices.

Required Skills and Qualifications:

• Leadership and Communication: Strong interpersonal skills for team management, negotiation, and stakeholder engagement; ability to inspire and drive high-performance teams.
• Analytical Thinking: Proficiency in data analysis, CRM software (e.g., Salesforce), and sales forecasting tools to inform decision-making.
• Industry Knowledge: Deep understanding of the general trade landscape, including distribution channels, retail dynamics, and consumer behavior.
• Problem-Solving: Ability to navigate challenges such as supply chain disruptions, competitive threats, and economic fluctuations.
• Adaptability: Flexibility to work in a fast-paced environment, handle ambiguity, and pivot strategies as needed.

Education and Experience:

• Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
• 7-10 years of progressive sales experience, with at least 3-5 years in a managerial role within the general trade or retail sector.
• Proven track record of achieving sales targets, managing large teams, and driving revenue growth in a national or multi-regional context.
• Experience in consumer goods, FMCG, or similar industries is highly desirable.

Job Type: Full-time

Work Location: In person