News Editor / Copywriter

Objective

To craft clear, direct, and SEO-optimized content that resonates with the target audience, supports lead generation, and upholds journalistic integrity. The role demands sharp writing, emotional intelligence, and trend-driven thinking, with a deep understanding of press release standards, journalism ethics, audience psychology, and digital content ecosystems.

Core Responsibilities & Deliverables1. Content Strategy & Client Understanding

• Develop a deep understanding of client products, services, and industry landscape.
• Conduct interviews and collaborate with client servicing/account teams for insights.
• Create and validate detailed buyer personas with client input.

2. Copy Creation Across Channels

• Write original, engaging, and audience-focused copy for:
• Websites, blogs, emailers, newsletters
• Social media posts, ad campaigns, product/service descriptions
• Ensure SEO best practices: keyword integration, meta tags, interlinking, readability.
• Adapt tone, voice, and messaging as per client industry and target audience.

3. News & Press Content Development

• Draft professional press releases that meet global media standards.
• Conduct interviews and transform insights into news-style stories and features.
• Write newsletter features, industry updates, and opinion articles with a journalistic approach.
• Ensure compliance with AP Style / industry-standard editorial guidelines.

4. AI-Assisted & Emotionally Intelligent Writing

• Use AI tools (e.g., ChatGPT) for research, ideation, and draft acceleration.
• Combine storytelling with data insights and trend analysis.
• Leverage analytics, SEO reports, and audience behavior metrics to guide content planning.

5. Proofreading & Editorial Review

• Edit and proofread all content for grammar, clarity, style, and brand consistency.
• Maintain zero-error, high-quality deliverables.
• Fact-check and ensure credibility of sources.

6. Collaboration & Content Presentation

• Work closely with marketing, design, SEO, and strategy teams for content integration.
• Present content drafts to internal stakeholders/clients for feedback.
• Incorporate revisions and optimize for impact.

7. Growth & Upskilling

• Stay updated with latest SEO, content, and digital media trends.
• Strengthen knowledge of journalism standards, news writing, and media relations.
• Build skills for data-informed storytelling, UX writing, and editorial leadership.

Key Measurement Metrics

• Timely content delivery & turnaround time
• SEO performance: keyword rankings, organic traffic improvements
• Engagement metrics: CTR, time on page, shares, comments
• Press release pickup rate & media mentions
• Client satisfaction, reduced revision cycles

Required Skills & Competencies

• Strong command of journalistic writing, news editing, and press release drafting
• Excellent SEO writing & digital content optimization skills
• Ability to write across multiple formats: short-form, long-form, editorial, marketing copy
• Strong research, interviewing, and fact-checking skills
• Knowledge of content distribution across news portals, blogs, and social media
• Familiarity with CMS platforms (WordPress, HubSpot, etc.)
• Proficiency with SEO tools (SEMRush, Ahrefs, Google Analytics, SurferSEO, etc.)
• Creative thinking, adaptability, and audience-first mindset

Job Type: Full-time

Pay: ₹300,000.00 - ₹350,000.00 per year

Benefits:

• Paid time off

Ability to commute/relocate:

• Gota, Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Which tools have you used for content writing and news editing
• What is your current salary and expected salary range in CTC P.A?
• We must fill this position urgently. Can you start immediately?
• Are you open to working across multiple content formats, including news writing, social media copy, advertisement copy, blog writing, and video script writing?

Experience:

• content writing or news editing: 2 years (Required)

Work Location: In person