We’re looking for a Link Building Manager who’s ready to take ownership of our off-page SEO operations and lead a growing team of talented link builders. This role blends strategy, leadership, and hands-on SEO work. You’ll shape and execute link-building strategies across multiple client accounts while ensuring operational excellence and continuous improvement.
What You’ll Be Doing
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Lead and manage a team of freelance and full-time link builders & virtual assistants
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Own and improve our link-building strategy to grow organic visibility and rankings
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Coordinate with SEO & Content teams to align campaigns with on-page efforts
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Approve and QA link prospects to ensure quality and relevance
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Set, track, and review monthly KPIs for link acquisition and performance
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Train, guide, and motivate your team to reach targets and maintain excellence
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Analyze backlink data to identify trends, issues, and growth opportunities
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Research and test new link-building techniques — from digital PR to niche edits
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Maintain strong relationships with webmasters, bloggers, and partners
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Develop and refine SOPs for scalability, consistency, and efficiency
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Report results and insights to management with clarity and accuracy
About You
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2 years of experience in link building or off-page SEO (agency experience preferred)
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1+ year in a team lead or management role within SEO or digital marketing (Igaming Niche)
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Deep understanding of backlink strategy, quality metrics, and anchor text optimization
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Confident using Ahrefs, SEMrush, Google Search Console, Screaming Frog, and Pitchbox
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Comfortable analyzing data and turning insights into actionable strategy
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Excellent written English; persuasive communication and outreach skills
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Strong organizational and project management skills — you love structure
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Growth mindset — resourceful, proactive, and solution-oriented
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Tech-savvy with experience using Google Sheets, Notion, or Airtable
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Stable internet connection and willingness to use time-tracking software
What Success Looks Like
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Consistent delivery of high-quality, relevant links each month
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A well-trained, high-performing link-building team
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Improved client backlink profiles and measurable ranking growth
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Streamlined systems and SOPs that enhance efficiency
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Collaboration and communication across SEO, content, and management
Why You’ll Love Working With Us
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100% Remote – work from anywhere
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Flexible hours – results matter more than the clock
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Paid time off (for permanent employees)