Office manager with marketing and local outreach experience

Office manager with marketing and local outreach experience

job description

This role combines the administrative responsibilities of an office manager with the proactive skills of a marketing and community outreach specialist, focusing on increasing patient visits by engaging with local businesses, community organizations, and individuals.

Key responsibilities

Office management

• Oversee daily office operations, including scheduling, patient registration, medical records management, and ensuring compliance with healthcare regulations like HIPAA and OSHA.
• Supervise and train office staff, conduct performance reviews, and foster a positive and efficient work environment.
• Ensure timely ordering and maintenance of office and medical supplies.
• Handle communication with Different providers, troubleshoot IT issues, and manage the on-call answering service.

Marketing & patient acquisition

• Develop and implement local marketing strategies to increase patient referrals and foot traffic.
• Identify target patient demographics and tailor marketing messages and outreach efforts accordingly.
• Engage with the local community through outreach initiatives like hosting health fairs, sponsoring local events, and participating in charitable activities.
• Build strong relationships with local businesses ( physicians offices, physical therapy offices, dentist, barbershops, gyms, restaurants, etc.), community centers, and faith-based organizations to establish referral partnerships and increase brand awareness.
• Create compelling advertising messages and utilize a mix of digital and traditional marketing channels, according to Constant Contact and Patient Care Marketing Pros.
• Manage online presence through website updates, Google Business Profile optimization, and social media engagement.
• Encourage positive patient reviews and testimonials, managing online reputation effectively.
• Implement patient referral programs and nurture relationships with existing patients to drive word-of-mouth marketing.
• Analyze marketing campaign effectiveness and adjust strategies based on data and feedback.

Qualifications

• Bachelor's degree in healthcare administration, marketing, or a related field (or equivalent experience).
• 3-5 years of experience in office management, ideally within a medical office setting
• Medical Billing experience
• Proven experience in developing and executing successful marketing and community outreach strategies.
• Excellent communication, interpersonal, and networking skills.
• Strong organizational and time management abilities.
• Familiarity with local businesses and community organizations.
• Understanding of HIPAA and other relevant healthcare regulations.

Preferred qualifications

• Medical billing and coding experience
• Experience in local marketing and content creation for healthcare.
• Experience with CRM (Customer Relationship Management) systems.
• Proven ability to build and maintain strong relationships with diverse community groups

Job Types: Part-time, Contract

Pay: $3,000.00 - $5,000.00 per month

Benefits:

• Flexible schedule
• Professional development assistance
• Referral program

Work Location: In person