Offline Director

About Publicis Groupe

Publicis Groupe Turkey is part of one of the world’s largest and most dynamic communications groups. With 14 agencies under its umbrella — including Starcom, Zenith, Spark, Datawise, PMX, Performics, Publicis Istanbul, Leo Burnett, MSL, Digitas, Hypers Productions, Publicis GO, Platform Next, and Saatchi & Saatchi — we bring together nearly 500 talents in İstanbul. Our expertise covers data, performance marketing, affiliate, e-commerce, content, production, media, advertising, and PR.

We are looking for an Offline Director to lead offline media planning activities. The role will be responsible for managing key client communications, ensuring high-quality reporting and presentations, and leading team.

📍 Location: Istanbul (candidates must be based in Istanbul)

🏢 Work Model: Hybrid — during periods when the brand is in an agency meeting cycle, the role is expected to attend the office min. 3 days per week and participate in all relevant brand meetings.

Key Responsibilities:

• Lead offline media planning with a TV-heavy scope.
• Manage day-to-day communication with the brand and ensure effective stakeholder coordination.
• Prepare and deliver:
• Monthly management presentations
• Competitive analysis presentations, including clear insights and recommendations.
• Track and manage team deliverables, ensuring strong follow-up and timely execution.
• Maintain and regularly update flowcharts, ensuring accuracy and alignment across stakeholders.
• Oversee internal reporting and documentation requirements within the agency.
• Work closely with the PMX team and contribute to channel buying processes.

Requirements:

• 6–8+ years of experience in media planning (preferably with a media planning agency background).
• Strong TV planning expertise and solid offline planning capability.
• High proficiency with offline planning tools.
• Strong communication and presentation skills, with the ability to present to senior stakeholders.
• Strong stakeholder management skills, with the ability to build and maintain trust-based relationships. Proven capability in issue resolution and crisis management and solutions-oriented under pressure.
• Organizational skills and attention to detail; consistent follow-up is critical.

Preferred Qualifications:

• Experience working within an integrated “One Team” structure.
• English proficiency (a plus).