Offline Marketing Manager

Role Summary:

We’re looking for a results-driven Offline Marketing Manager to lead and execute field marketing, brand activations, partnerships, and on-ground campaigns. This role bridges digital with real-world touchpoints - connecting with labor communities, expats, and audiences through high-impact physical experiences. Offline touchpoints are critical in botim’s strategy to drive fintech adoption and financial inclusion. You’ll be the bridge between app features and real-world trust especially among users who discover, evaluate, and decide offline first.

Key Responsibilities:

• Offline Campaign Execution: Plan and execute offline campaigns aligned with product launches (e.g., botim money; remittance, bill payments, gold invest, etc.), brand objectives, and user segments.
• Community Activation: Build trust and awareness through activations in labor camps, local markets, remittance hotspots, and commuter hubs.
• Partnerships: Collaborate with NGOs, community centers, retail partners, and radio networks for cultural events, financial education, or referral campaigns.
• Local Market Insights: Lead field research and pulse-checks to understand evolving user needs, especially among digitally hesitant users.
• Brand Visibility: Secure and manage outdoor media (OOH, radio, event sponsorships), branded kiosks, and POS branding.
• Lead Generation & Conversion: Design field strategies to drive app downloads, fintech service usage, and KYC onboarding, especially in regions underserved digitally.
• Cross-functional Collaboration: Work closely with product, digital marketing, and customer support to ensure seamless integration between offline and online journeys.
• Influencer Collaboration: Identify and work with hyper-local or community-based influencers to amplify on-ground campaigns and drive word-of-mouth adoption.

Key Requirements:

• 5–7 years in field/experiential marketing, brand activations, or community marketing—preferably in fintech, telecom, or FMCG.
• Strong network in UAE’s media, event, or community ecosystems.
• Experience working with multicultural or multilingual audiences.
• Hands-on experience managing vendors, agencies, and grassroots teams.
• Ability to track campaign ROI through creative lead gen or uplift metrics.