Online Apps Pricing and Promotions Specialist

Job Title:

Online Delivery Apps Pricing & Promotions Specialist (Korean Food Products)

Department:

E-commerce / Digital Sales

Location:

Dubai

Reports To:

E-commerce Manager / Commercial Manager

Job Summary:

The Pricing & Promotions Specialist will manage and optimize pricing, discounts, and promotional strategies for Korean food products across online delivery platforms (e.g., Talabat, Deliveroo, Noon Food, Careem). The role focuses on driving sales growth, improving margins, and increasing brand visibility while ensuring competitiveness within the Korean food and Asian grocery segment.

Key Responsibilities:Pricing Strategy

• Develop competitive pricing strategies for Korean food items such as ramen, kimchi, frozen products, snacks, and ready meals
• Monitor competitor pricing within Korean and Asian grocery categories
• Adjust pricing based on demand, product shelf life, and supplier costs
• Maintain margin targets while remaining competitive in the market

Promotions & Campaign Management

• Plan and execute promotions (bundle deals, discounts, “Buy 1 Get 1”, seasonal campaigns)
• Create themed campaigns (e.g., Korean BBQ at Home, K-snack bundles, ramen deals)
• Collaborate with delivery platforms for featured placements and sponsored promotions
• Track campaign performance and optimize for ROI

Product & Menu Management

• Manage product listings across delivery apps (descriptions, images, pricing)
• Ensure accurate categorization (e.g., noodles, sauces, frozen foods, snacks)
• Highlight popular Korean items and trending products
• Coordinate with operations to ensure stock availability

Data Analysis & Reporting

• Analyze sales trends by product category (e.g., ramen vs frozen dumplings vs snacks)
• Monitor customer behavior, basket size, and repeat purchases
• Prepare weekly/monthly performance reports
• Identify slow-moving items and create promotions to improve turnover

Market & Trend Awareness

• Stay updated on Korean food trends (e.g., viral TikTok ramen, Korean street food items)
• Identify new product opportunities based on demand
• Benchmark against competitors offering Korean or Asian food products

Cross-functional Coordination

• Work with procurement for pricing and supplier deals
• Coordinate with marketing for campaigns and creatives
• Align with warehouse/operations for stock planning and promotions execution

Key Performance Indicators (KPIs):

• Revenue growth across delivery platforms
• Gross margin and profitability
• Promotion performance (ROI)
• Average order value (AOV)
• Product sell-through rate
• Platform visibility and ranking

Qualifications & Requirements:

• Bachelor’s degree in Business, Marketing, or related field
• 2–4 years of experience in e-commerce, grocery, or food delivery platforms
• Experience with Talabat, Deliveroo, Noon Food, or similar apps preferred
• Strong analytical and Excel skills
• Knowledge or strong interest in Korean food products is a plus

Skills:

• Pricing and commercial strategy
• Campaign planning and execution
• Data analysis and reporting
• Attention to detail
• Strong coordination and communication skills

Preferred Experience:

• Experience in Asian grocery, Korean brands, or specialty food retail
• Familiarity with inventory turnover and perishable goods management
• Understanding of customer trends in the UAE delivery market

Pay: AED5,000.00 per month

Application Question(s):

• How many SKUs do you have experience with in product catalogue?
• which delivery apps do you have atleast 3 years of experience with updating product catalogues, pricing, promotions etc?

Experience:

• Instashop: 1 year (Required)

Work Location: In person