Online Marketing Expert & Ecommerce

Job Summary
We are seeking a dynamic and results-driven Digital Marketer to elevate our online presence and drive impactful marketing campaigns across multiple digital channels. In this role, you will develop, implement, and optimize strategies that increase brand awareness, generate leads, and boost conversions. Your expertise in digital marketing tools and techniques will help us connect with our target audiences effectively, ensuring measurable growth and engagement. This paid position offers an exciting opportunity to shape innovative marketing initiatives in a fast-paced environment committed to excellence.

Responsibilities

• Plan, execute, and manage comprehensive digital marketing campaigns across platforms such as Google Ads, Facebook Advertising, and social media channels to maximize reach and engagement.
• Conduct detailed keyword research using SEO tools to identify opportunities for organic growth and paid search success.
• Optimize website content and landing pages for search engine visibility (SEO) and conversion rates through A/B testing and conversion optimization techniques.
• Manage content creation efforts, including writing compelling copy, designing graphics with Adobe Photoshop or Adobe Creative Suite, and maintaining content management systems like WordPress.
• Analyze website traffic, campaign performance, and user behavior using Google Analytics, SQL queries, and other analytics tools to inform strategic decisions.
• Develop targeted email marketing campaigns leveraging marketing automation platforms to nurture leads and improve customer retention.
• Implement SEM strategies using Google AdWords/Google Ads to drive qualified traffic and maximize ROI.
• Oversee social media management by creating engaging posts, managing ad campaigns on Facebook and other platforms, and monitoring audience interactions.
• Collaborate with cross-functional teams to align marketing efforts with overall business goals, especially within e-commerce or B2B contexts.
• Stay current with industry trends in digital marketing, performance marketing, SEO best practices, and emerging technologies to keep campaigns innovative and effective.

Qualifications

• Proven experience in digital marketing roles with a strong understanding of SEO tools, SEM strategies, social media marketing, and content creation.
• Proficiency in SEO techniques including keyword research, on-page optimization, link building, and analytics tools such as Google Analytics.
• Hands-on experience with Google Ads/Google AdWords campaigns as well as Facebook Advertising platforms.
• Skilled in website management using WordPress or other content management systems; familiarity with HTML, CSS, JavaScript is a plus.
• Strong graphic design skills utilizing Adobe Photoshop or Adobe Creative Suite for visual content development.
• Knowledge of marketing automation tools for email campaigns and lead nurturing processes.
• Ability to analyze data using SQL or similar tools to derive actionable insights for campaign improvements.
• Excellent copywriting skills tailored for diverse digital channels including social media posts, blogs, email newsletters, and ad copy.
• Familiarity with e-commerce platforms and B2B marketing strategies is advantageous.
• Strong organizational skills with the ability to manage multiple projects simultaneously while meeting deadlines. Join us as a Digital Marketer if you’re passionate about crafting innovative strategies that make an impact! Bring your creativity, analytical mindset, and enthusiasm for digital innovation to help us grow our brand presence globally while advancing your career in a vibrant environment dedicated to excellence in marketing technology!

Job Type: Part-time

Pay: $18.00 - $21.00 per hour

Work Location: In person