Online Marketing Strategist

Our mission at Watermark Retirement Communities is to create extraordinary and innovative communities where people thrive. For Watermark, community includes more than just the wonderful residents we serve on a daily basis. It also includes our dedicated team of professionals who bring our mission to life. We are excited you are considering joining our team.

We have been a leader in senior housing for over 30 years, but we are not content to rest on our reputation. As a Watermark associate, you will have the opportunity to deploy your talents to their fullest as we drive the next 30 years of innovation in the senior housing industry. At Watermark we believe the next era in Senior Living excellence starts with you!

The Online Marketing Strategist at Watermark Retirement Communities is a key contributor to our online presence and marketing success. This role is responsible for the end-to-end management of digital marketing initiatives, including websites, local and technical SEO, digital advertising, PPC, and paid social campaigns. Reporting to the Director of Digital Marketing, the specialist will serve as the primary liaison with third- party agencies and work closely with the corporate and field marketing teams to drive qualified traffic and leads to our communities.

Responsibilities:

• Performance Analysis: Monitor campaign performance on an ongoing basis, using analytics tools (e.g., Google Analytics, Google Search Console, Salesforce) to track key metrics, generate reports, and present findings.
• Strategy & Planning: Collaborate with the Director of Digital Marketing to strategize, plan, and implement digital marketing campaigns across various channels, including SEO, PPC, paid social, and display advertising.
• Third-Party Management: Manage relationships with external digital agencies, providing clear direction, feedback, and performance oversight to ensure campaign goals are met.

Requirements:

• A bachelor’s degree in Marketing, Communications, Business, or a related field.
• 8+ years of experience in a digital marketing role with a focus on SEO, PPC, and digital advertising. Some background in websites development and content management systems is helpful.
• Demonstrated experience in managing digital advertising campaigns with a clear understanding of campaign setup, optimization, and reporting.

What you will get from us:

• Competitive Wages
• Competitive Benefits
• Get Immediate Access to Earned Income Through Dayforce Wallet
• Easy Shift Scheduling with Mobile App
• Recognition and Rewards Program
• Vacation, Holiday, and Sick Pay
• 401k Program
• Associate Discounts
• Education and Training Programs Available

About the Company:

Watermark Retirement Communities, Inc is a leading provider of senior living communities with a commitment to enhancing the well-being and quality of life for our residents. We pride ourselves on our dedication to providing exceptional care and services to the aging population. Join us in making a difference in the lives of seniors.

Watermark Retirement Communities, Inc, is an equal opportunity employer, Minority/Female/Disability/Veteran/LGBTQ/Sexual Orientation/Gender Identity or Expression-proudly embracing diversity in all of its manifestations

Watermark Retirement Communities, Inc. is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any associate at Watermark or its affiliates via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Watermark Retirement Communities, Inc. No fee will be paid in the event the candidate is hired by Watermark as a result of the referral or through other means.