Operation Manager – Digital Marketing

Company Description

B2B IQ is a leading provider of B2B data and intelligence solutions, dedicated to helping Global 1000 enterprises and their agencies drive demand and achieve sustainable growth. By leveraging strategic buyer intelligence, we empower B2B marketers to maximize conversions, enhance buyer engagement, and boost the revenue impact of demand generation and ABM programs. With a team of over 270 audience development analysts and data scientists, we specialize in data-driven, compliance-focused solutions, offering unmatched expertise in B2B buying behavior. Our proprietary modeling and segmentation strategies, coupled with a real-time database of over 89 million decision-makers, ensure precise targeting to achieve business objectives. Companies including Oracle, Salesforce, and Goldman Sachs, among others, trust us to fuel their success with the highest data quality and transparency standards.

Role Description

This is a full-time hybrid role located in Pune, with the option for some work from home. As an Operation Manager – Digital Marketing, you will oversee the day-to-day management and optimization of digital marketing initiatives. Your responsibilities will include developing and implementing operational strategies, ensuring seamless execution of campaigns, and collaborating across teams to streamline workflows. You will play a pivotal role in analyzing data, improving marketing programs, and ensuring high-quality standards in all deliverables to enhance client satisfaction.

Key Responsibilities

• Lead, manage, and mentor the email marketing team to ensure smooth operations and successful campaign execution.
• Monitor campaign workflows and ensure timely delivery with strict adherence to quality standards.
• Prepare and review monthly and quarterly performance reports to evaluate campaign effectiveness and identify improvement areas.
• Develop and update training materials to ensure team members remain knowledgeable about the latest email marketing practices.
• Drive initiatives to enhance team performance, provide continuous feedback, and implement performance improvement plans when required.
• Act as a key decision-maker for operational and campaign-related escalations.
• Maintain strong hands-on expertise in  Excel  for data analysis, tracking, and accurate reporting.
• Provide guidance to team members on campaign strategy, client communication, and issue resolution.
• Manage people effectively by ensuring accountability, delegating tasks clearly, and following up to achieve timely completion.
• Collaborate with cross-functional quality teams to ensure operations are aligned with overall campaign goals.