Operations and Marketing Coordinator

Operations & Marketing Coordinator

JOB DESCRIPTION

Are you a customer-focused professional with strong operations skills who wants to work on the cutting edge of in-person entertainment? If so, you can help take our world leading entertainment experience to the next level by joining our team based in Richmond, VA. Zero Latency VR’s Free Roam Virtual Reality arena experiences are the best in the world, with centers all across the globe. In addition to VR, we also have the first Mixed Reality Arena in our market, Pixel lighted floor games, and a fantastic arcade. Come be part of this journey and help build the next generation of social interactive entertainment.

ABOUT ZERO LATENCY VR

Zero Latency VR is the global leader in free-roam, multiplayer, virtual reality gaming. With over 100 venues worldwide and counting, Zero Latency VR provides the most technologically advanced, immersive virtual reality gaming experiences on the planet.

YOUR ROLE

We are looking for an Operations & Marketing Coordinator who will act as the “right hand” to our General Manager in daily business operations and marketing outreach. In this role, you will keep our logistics, personnel management, marketing campaigns, and communications with new & existing customers running smoothly so leadership can focus on growth and vision. Your role will be key to ensuring our team cultivates joyful moments, keeping a close eye on guest experience to make sure every visit is filled with fun, ease, and unforgettable highlights. As part of our leadership team, you will help us ensure the joy and engagement of every teammate and guest, ensuring that each attraction and experience throughout the day delivers delight, connection, and lasting memories.

Core Outcomes

• Smooth Operations: Ensure staff scheduling, logistics, and communication run efficiently without direct oversight;
• Social Media: Maintain a consistent social media presence for the venue;
• Party and Corporate Bookings: Generate leads and engage with potential customers for party and corporate bookings
• Reliable Systems: Ensure company processes are maintained and up-to-date;
• Data Visibility: Pull weekly reports for leadership meetings;
• Operational Traction: Track, document, and communicate progress on projects.

Key Responsibilities

Outreach & Communication

• Conduct research to identify market trends, target audiences, and competitive insights that inform strategic marketing decisions;
• Create compelling content for various platforms, including social media updates and promotional materials using copywriting best practices;
• Oversee marketing automation tools to streamline campaign workflows and improve performance marketing results;
• Utilize analytics tools such as Google Analytics to monitor campaign performance, generate reports, and recommend improvements for increased ROI;
• Conduct ongoing research on industry best practices in digital marketing, B2B marketing strategies, and emerging trends to keep campaigns innovative;
• Engage with event bookings to secure a robust calendar of profitable events;
• Support partnerships with other businesses, demos, and proposals; and
• Maintain professional brand voice.

Operations & Logistics

• Coordinate and support daily operational activities to ensure smooth business functions, including process optimization and resource management;
• Maintain employee scheduling and small purchases;
• Capture recurring issues for review;
• Ensure our venue complies with all local, state, and federal regulations;
• Coordinate with contractors, vendors, and other service providers; and
• Provide administrative support to possibly include data entry, inventory tracking, digital organization, staff communications, and preparing meeting agendas, as requested by General Manager.

Required Skills

• Organized, proactive, detail-oriented;
• Clear and professional communicator;
• Comfortable supporting multiple functions and wearing “many hats”;
• Enjoys both structured processes and creative marketing tasks;
• Ability to excite and manage customers; individually and in a team setting;
• Comfortable managing high-pressure situations, with the ability to actively and quickly resolve potential issues while keeping customers engaged;
• Comfortable working with and learning new technology;
• Available for occasional weeknights and weekends. Reliable and Punctual;
• Present a professional image to our customers, while complying with our teammate dress code. Our teammates will be provided with Zero Latency branded polos and will follow dress code guidelines;
• Read, write, speak, and understand English; and
• Ability to add, subtract, multiply, and divide, using whole numbers, common fractions, and decimals.

Our Ideal Candidate will have:

• 2+ years of customer experience, operations, and/or leadership roles in the entertainment/hospitality industry;
• A passion for VR, gaming, and technology;
• Demonstrated ability in SEO techniques, social media marketing, performance marketing, and multichannel campaign management;
• Skilled in Adobe Creative Suite (Photoshop, Illustrator) for creating engaging visual content;
• Strong copywriting skills with an eye for compelling messaging tailored to target audiences;
• Excellent research skills combined with analytical thinking to interpret data from Google Analytics and other sources for actionable insights;
• Ability to manage multiple projects simultaneously while adhering to deadlines within a collaborative team setting;
• A proven track record of securing party and corporate bookings;
• Experience working in small and large teams; and
• Demonstrable experience achieving individual and team goals.

WORKING HOURS

Our Operations & Outreach Coordinator will work 40 hours per week, with opportunities for overtime. Availability must be flexible.

Minimum Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation in accordance with the Americans with Disability Act (ADA) and other federal, state and local laws. Zero Latency is committed to the full inclusion of all qualified individuals. Nothing in this job description restricts the Company’s right to assign or reassign duties and responsibilities to this job at any time.

• Sitting (in chair): Sits for extended periods of time (40%)• Standing: Remains in standing position for continuous periods of time (30%)

• Walking: Walks considerable distances (30%)

• Lifting: Frequently, moves materials weighing up to 50 pounds

• Carrying: Frequently, carries materials weighing up to 40 pounds

• Pushing/Pulling: Frequently, push/pulls materials weighing up to 100 pounds

• Strength level: Active, demanding

The following movements and senses are required in this job:

• Hand and finger dexterity, climbing, stooping, crouching, kneeling, reaching, talking, hearing and vision.

Job Type: Full-time

Work Location: In person

Job Type: Full-time

Pay: $45,000.00 - $56,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Vision insurance

Education:

• Bachelor's (Preferred)

Experience:

• Marketing: 1 year (Preferred)

Language:

• English (Required)

Ability to Commute:

• RIchmond, VA 23233 (Required)

Work Location: In person