Organic Growth & Lifecycle Marketing Manager

Organic Growth & Lifecycle Marketing Manager

Location: Remote
Type: Full-Time

Overview

We’re looking for a strategic marketer who understands how to build and retain an audience — not just post to one.

This role blends organic growth, brand storytelling, and lifecycle marketing. You’ll own the narrative that attracts new users and the systems that keep them engaged — through content, community, PR, email, and CRM touchpoints.

If you think in terms of journeys, not channels, this role is for you.

Key Responsibilities

• Develop and execute our organic growth strategy across content, PR, SEO, and partnerships
• Build and manage email and SMS lifecycle flows (welcome, nurture, retention, win-back)
• Own the content calendar, collaborating with design and leadership to keep campaigns on-brand and on-message
• Create systems for community engagement and retention, not just awareness
• Identify PR angles and earned media opportunities that support product launches and brand authority
• Report on growth KPIs: engagement, conversion from organic sources, newsletter growth, and retention metrics

Ideal Background

• 3–5 years in organic or lifecycle marketing (health, wellness, or DTC experience preferred)
• Understands the full funnel — how top-of-funnel content ties into CRM and retention
• Hands-on with tools like Klaviyo, HubSpot, or ActiveCampaign
• Experience in SEO, content planning, and community growth
• Strong English writing skills; can craft narratives that build trust and loyalty
• Organized and data-literate: can turn results into actionable insights

Job Type: Full-time

Pay: $15.00 - $25.00 per hour

Expected hours: 40 per week

Application Question(s):

• What are the 3–4 key lifecycle flows you always build first in a new brand (email/SMS)?
• How do you connect organic content with your email/SMS strategy?
• Can you give an example of how you used content, PR, or partnerships to increase retention or reactivation?
• What metrics do you consider most important for lifecycle success?
• What kind of marketing budgets have you worked with for organic, PR, or lifecycle campaigns — and how much of that did you control directly?

Work Location: Remote