Organic Growth Specialist

About the company:

Orange Health is India’s leading on-demand diagnostics lab for urban Indian consumers and is positioned as the fastest diagnostics lab in India. We were recognized as the Diagnostics Startup of the Year 2025.

Launched in January 2021, Orange Health Labs is amongst the most loved brands in the healthcare sector, with over 30,000 reviews and the highest rating on Google for all its facilities across the country, and an NPS close to 90!

Orange Health Labs is among the best places to work, with a team of 1,000+ people across the company. We believe in treating colleagues with respect and investing in their growth for the long term. You can learn more about our work culture on our careers page and LinkedIn page.

Our vision is supported by some of the world’s leading investors like Accel, General Catalyst, Y Combinator, Bertelsmann India, Amazon, and other marquee names. We have been recognised as a Future Unicorn for two consecutive years by Hurun India.

About the Role:

We are looking for a smart, driven, and analytically strong Organic Growth Specialist to accelerate our non-paid growth across Search, App, and product-led surfaces. This role is ideal for someone who blends technical depth with strategic thinking and thrives in a fast-paced, experiment-driven environment.

Why join us?

• Great stock option policy with rights to exercise 10 years post exit.

• Market competitive salary and bi annual increments.

• Well known for a collaborative culture with a top 10% rating on Glass door.

• High ownership of a zero-to-one and scale-stage growth charter

• Opportunity to shape the organic growth engine of a fast-growing brand
• Collaborative team culture with a strong bias for experimentation and learn.

Key Responsibilities:

SEO Ownership

• Manage on-page, off-page, and technical SEO initiatives to drive consistent traffic growth

• Conduct keyword research, competitor benchmarking, and gap analysis

• Work closely with product, design, and engineering teams to implement SEO best practices

ASO & App Growth

• Optimize app store listings (Google Play & App Store) to improve rankings, conversion rates, and discoverability

• Run A/B tests for creatives, metadata, and user flows

Organic Growth Strategy

• Identify and execute new organic channels, content opportunities, and product-led growth loops

• Build and monitor dashboards/KPIs to track organic performance

Technical & Analytical Execution

• Leverage data, tools, and experimentation frameworks to make decisions

• Run audits (site/app), diagnose issues, and collaborate with engineering to deploy fixes

Cross-Functional Collaboration

• Work with marketing, product, content, engineering, and brand teams to ensure aligned and scalable growth initiatives

Skills we are looking for

• Engineering background from a strong academic institution (Tier-1/Tier-2)

• Minimum 2 years of experience in SEO, ASO, and organic growth ecosystems

• Strong understanding of search algorithms, ranking factors, and app store optimization levers

• Hands-on experience with tools like Google Search Console, Google Analytics, Ahrefs/Semrush, AppFollow, Firebase, etc.

• Comfort with technical SEO (sitemaps, schema, page speed, crawling, indexing)

• Solid analytical and problem-solving skills; ability to turn insights into execution

• Self-driven, detail-oriented, and able to independently manage complex projects

• Experience working with product/engineering teams in a high-growth startup environment

• Ability to run experiments using growth frameworks

• Basic understanding of HTML, CSS

• Experience with content strategy or programmatic SEO