Paid Ad & Attribution Digital Marketing Specialist

Looking for someone in Denver - this position will be mostly remote with the periodic need for in-office meetings or to visit a client's office.

Paid Ad & Attribution Digital Marketing Specialist Needed for Amazing Clients

Driven by Purpose
Celebrating our 32nd year as a Denver-based, leading-edge Full-Service Marketing Agency, our team at Webolutions welcomes each day excited about the measurable, positive impacts we create for our diverse clients by living our purpose, “To Empower Passionate People to Thrive.”

Together, we experience the thrill of working with clients from professional services to local governments, from home service professionals to food commodity boards. Regardless of their business vertical, our clients have one incredible common thread: the vision of doing something amazing within their industry. By guiding them to create transformational goals, creating differentiating branding, and helping them succeed by implementing measurable integrated marketing strategies, we create real impact for our clients, their team members, and the clients they serve. Experiencing that difference in action brings us great satisfaction beyond financial success and recognition.

We are looking for a dynamic individual who is a cultural add, not just a cultural fit, for our team. Someone whose passion shines in all they do. Someone who looks forward to helping us elevate who we are as they enjoy the excitement of being part of a thriving, value-based company. Let’s grow to new heights together.

Guided by Values
Webolutions’ core values guide every decision we make – from strategy to our day-to-day interactions with one another, and our approach to client engagements. These are simple, yet critical statements expressing the unique environment we have intentionally created. They are crucial to our success, overall approach, and culture. By living these values daily, we enjoy a culture where we celebrate one another daily. These values are:

• We care about people
• We actively seek
• opportunities
• to
• delight
• and bring
• fun and

*

• excitement
• to others.
• We continuously improve

We embrace constant change. We learn and evolve to create new possibilities.

• Our passion shines

We deliver the unexpected. We view challenges as exciting paths for growth.We accept responsibility and honor commitments. We take the extra steps to exceed expectations.We help and collaborate to excel together. As our clients and communities thrive, so do we.Thrilled by Relationships

• We own it
• We win together

A company is nothing without great people. Each person brings their unique ideas, talents, skills, innovation, and excitement to excel as a valued individual and as part of our professional team. In a world of innovation and change, we treat challenges as exciting opportunities to learn and grow. We work with our clients to help them build stronger companies and create great cultures. We love being integral to their success. We educate leaders to reach their goals and to help others in their community flourish. We work hard, collaborate, and enjoy the satisfaction of all that we achieve together.

Looking for Someone Special

Brief Position Overview
We are looking for an experienced and well-organized Paid Ad & Attribution Digital Marketing Specialist to join our successful team to create and build indispensable client relationships.

What You Will Own

· Successful paid ad campaign results

o Research, collaboration, development, and the presentation of effective paid ad strategies for Webolutions’ clients

• o Strategic campaign development and thoughtful improvement of existing paid ad campaigns using data driven decision making
• o Successful creation and implementation of paid ad campaigns, management, analytics and optimization to provide ever improving ROI
• o Management of $100k+ monthly ad budget across all clients and all campaigns
• · Creating great relationships with Webolutions’ clients.
• o Engaging, intelligent, proactive, and friendly client communications

· Evolving Webolutions paid digital ad offerings and strategies through continuously researching, testing, and implementing fresh, innovative strategies to keep our Webolutions clients on the leading edge.

Your Personal Attributes

· Strong Critical Thinking
You understand and can explain campaigns data story as well as the emotional story. Our paid ad recommendations are market based and data-driven.

· Self-Starter
You enjoy and take pride in getting things done with little to no supervision.

· Highly Organized

You grab things, own them, prioritize, and complete tasks on time.

· Attention to Detail

You prepare, double check, and take the time to make sure things are complete and the details are accurate. This dedication to detail comes naturally to you.

· Ability to Prioritize & Management Multiple Tasks

You enjoy being part of a productive team, you set priorities and enjoy a fast-paced challenge.

· You Demonstrate Confidence, Trust and Competence

You speak intelligently and easily engage with marketing leaders. Your connection to client goals, expertise, confidence and professionalism and knowledge shine through.

· Friendly Personable and Engaging

You genuinely enjoy getting to know people, building rapport, generating results and creating great working relationships.

Your Experience & Skills

· Agency Experience

A minimum of 3 years strategically planning, creating, launching, and managing successful, ROI-driven, enterprise paid marketing campaigns.

· Certified in Google Ads & Google Analytics 4 (GA4) Certification

· Experience installing and configuring effective data collection systems

· Google Analytics with events

· UTM Tacking system creation for ads

· CRM analysis for reporting lead attribution and campaign ROI

· Analyzing user engagement tracking, heat maps, etc. to improve UX

· The Ability to Learn Software Systems & Tools Quickly

You enjoy learning new tools and applications. This is an area where you shine past others. You intuitively see the connections, can figure things out, and can push the limits of technology tools.

· Excellent Written Communications Skills

When you communicate via email, it is always engaging, well-structured, organized, and professional

· Experience with HTML and CSS

You can look at HTML code and walk through the different elements on a webpage

· Experience with Content Management Software

You have a working knowledge of backend CMS systems, especially WordPress, and are comfortable working within these tools.

· Ad Creation Design Skills

You have experience and expertise across multiple industries developing effective ad copy for testing variations, using the latest digital ad platforms.

· Experience Analyzing Key Conversion Funnel Points and Identifying Opportunities

You can outline the key conversion points along the marketing funnel for successful paid ads and other campaigns.

· Experience with Social Media Ad Strategy, Implementation and Management

You are well versed in identifying target audiences within a set budget while tracking, monitoring, and improving campaign results.

· Experience Integrating Marketing Systems

Our ROI driven marketing analytics utilize data from multiple different sources. You are well versed in the collection and aggregation of marketing data using system APIs and or Zapier.

Your Bonus Skills / Experience

· Experience with Google Data Studio or other business intelligence dashboard tools

· Graphic Design Experience

Let’s Do Something Great Together

As a company, we’re driven to succeed. We have lofty goals laid out for the next 10+ years that will require a special individual who wants to find a home and bring their expertise to an environment where they can continually grow and flourish. We provide excellent benefits and a salary commensurate with your skills and experience.

Pay: $70,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: Hybrid remote in Greenwood Village, CO 80111