Paid Advertising Specialist – Digital Marketing (Night Shift)

Job Description:

We are looking for a Paid Advertising Specialist – Digital Marketing (Night Shift) with hands-on experience in paid advertising across Instagram, Facebook, and Google Ads (AdWords). The role involves planning, executing, monitoring, and optimizing ad campaigns to drive leads and conversions.

Key Responsibilities:

• Create, manage, and optimize paid ad campaigns on Instagram & Facebook (Meta Ads)
• Plan and execute Google Ads (Search, Display, and Remarketing) campaigns
• Monitor and optimize campaign performance to improve ROI
• Handle audience targeting, A/B testing, and budget allocation
• Analyze performance metrics such as CTR, CPC, CPA, and conversions
• Coordinate with design/content teams for creatives and ad copies
• Maintain brand consistency across platforms
• Prepare daily, weekly, and monthly performance reports

Skills & Experience Required:

• Proven experience in Facebook, Instagram & Google Ads (AdWords)
• Strong understanding of paid marketing and lead generation
• Experience with campaign setup, optimization, and analytics
• Familiarity with Google Analytics and ad dashboards
• Good communication and reporting skills

Work Details:

• Shift: Night Shift
• Working Days: 5 days a week
• Work Mode: Work from Office

How to Apply:

Send your resume to: msinha@asllc.org
Subject: Digital Marketing Executive – Paid Ads (Night Shift)

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Health insurance
• Leave encashment
• Life insurance

Work Location: In person