Paid Campaign executive

Job Title: Paid Campaign Executive

Company: Inmogic Technologies
Location: [Insert Location / Remote / Hybrid]
Employment Type: Full-Time
Experience Level: 1–3 Years

About Inmogic Technologies

Inmogic Technologies is a forward-thinking technology company focused on delivering innovative digital solutions that drive measurable growth for businesses. We specialize in performance marketing, digital transformation, and scalable growth strategies for diverse industries.

Job Summary

We are seeking a results-driven Paid Campaign Executive to manage, optimize, and scale paid advertising campaigns across multiple digital platforms. The ideal candidate has hands-on experience in performance marketing, strong analytical skills, and a passion for driving ROI through data-backed strategies.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Monitor campaign performance metrics (CTR, CPC, CPA, ROAS) and implement continuous improvements.
• Create compelling ad copies and coordinate with the creative team for high-converting visuals.
• Manage budgets effectively to maximize return on investment.
• Perform A/B testing on ads, landing pages, and audience segments.
• Generate weekly and monthly performance reports with actionable insights.
• Stay updated with the latest trends, algorithm changes, and best practices in paid marketing.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 1–3 years of hands-on experience in managing paid digital campaigns.
• Strong understanding of Google Ads, Meta Ads Manager, and analytics tools (Google Analytics, Tag Manager).
• Proficiency in campaign setup, conversion tracking, and performance analysis.
• Strong analytical and data interpretation skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple campaigns simultaneously under tight deadlines.

Preferred Qualifications

• Google Ads and Meta Blueprint certifications.
• Experience with remarketing and funnel-based campaign strategies.
• Familiarity with marketing automation tools and CRM platforms.

Key Performance Indicators (KPIs)

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Lead Quality & Conversion Rate
• Budget Utilization Efficiency
• Campaign Growth & Scalability

What We Offer

• Competitive salary package
• Performance-based incentives
• Learning & development opportunities
• Collaborative and growth-driven work environment
• Opportunity to work on diverse industry campaign

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹35,000.00 per month

Work Location: In person