Paid Campaigns Expert

Position: Paid Campaign Expert (Packaging Industry)
Location: Garden Town, Lahore
Company: Mugshei Pvt Ltd
Department: Marketing & Digital Advertising
Job Type: Full-Time

Job Summary

Mugshei Pvt Ltd is seeking a highly skilled and performance-driven Paid Campaign Expert to manage, optimize, and scale digital advertising campaigns for our custom packaging business. The ideal candidate must have hands-on expertise in Google Search Ads, Google Shopping Ads, and Meta Advertising, with a strong track record of generating high-quality leads and maximizing return on ad spend (ROAS).

The candidate will play a key role in driving sales growth, increasing brand visibility, and improving lead acquisition for custom packaging products across international markets.

Key Responsibilities

• Plan, create, manage, and optimize paid advertising campaigns across Google Ads (Search, Shopping, Display, and Remarketing), Meta Ads, LinkedIn Ads, and other relevant platforms.
• Develop and execute lead generation strategies for custom packaging products, including custom boxes, printed packaging, labels, tags, inserts, and branded packaging solutions.
• Conduct in-depth keyword research, audience segmentation, competitor analysis, and remarketing campaigns.
• Manage and optimize Google Shopping Ads and Search Ads to maximize qualified traffic and conversions.
• Monitor and analyze key performance indicators (KPIs) including CPC, CTR, CPA, Conversion Rate, ROAS, and overall campaign profitability.
• Perform A/B testing on ad creatives, headlines, landing pages, audience segments, and bidding strategies.
• Implement and maintain accurate conversion tracking through Google Analytics, Google Tag Manager, Meta Pixel, and other tracking tools.
• Collaborate with the sales team to ensure proper lead nurturing, follow-up, and conversion tracking.
• Prepare detailed weekly and monthly campaign performance reports with actionable insights and recommendations.
• Optimize campaign budgets and bidding strategies to improve lead quality and reduce acquisition costs.
• Stay updated on industry trends, platform updates, and best practices in digital advertising and the packaging industry.

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Minimum 2–4 years of experience in paid advertising and digital marketing.
• Strong expertise in Google Search Ads and Google Shopping Ads (mandatory).
• Hands-on experience with Meta Ads Manager and other paid advertising platforms.
• Proficiency in Google Analytics, Google Tag Manager, and conversion tracking implementation.
• Strong understanding of keyword research, audience targeting, bidding strategies, and campaign optimization.
• Excellent analytical, reporting, and problem-solving skills.
• Ability to manage multiple campaigns simultaneously while meeting performance goals.
• Strong communication, coordination, and project management skills.

Preferred Qualifications

• Experience managing paid campaigns for the custom packaging, printing, manufacturing, or B2B industry.
• Knowledge of international markets, particularly the United States, Canada, United Kingdom, and Australia.
• Experience with CRM systems, lead management platforms, and marketing automation tools.
• Google Ads Certifications will be considered an added advantage.

Salary & Benefits

• Market Competitive Salary
• Performance-Based Growth Opportunities
• Professional and Collaborative Work Environment
• Career Development and Learning Opportunities
• Exposure to International Markets and Digital Advertising Campaigns

Pay: Rs100,000.00 - Rs180,000.00 per month

Work Location: In person