Paid Campaigns Officer

Position: Paid Campaigns Officer
Company: Mugshei Pvt Ltd
Location: Garden Town, Lahore (On-site)
Job Type: Full-Time
Salary: 70,000 PKR – 100,000 PKR (Based on experience)

About Mugshei Pvt Ltd

Mugshei Pvt Ltd is a fast-growing organization providing custom packaging, branding, and e-commerce solutions. With a strong emphasis on digital presence and performance marketing, we are expanding our team and seeking a talented Paid Campaigns Officer to lead and optimize our online advertising initiatives.

Job Overview

We are looking for a results-driven Paid Campaigns Officer with proven experience in managing and optimizing paid digital campaigns. The selected candidate will oversee advertising efforts across Meta, Google, TikTok, and other digital platforms. This role requires strong analytical capabilities, hands-on expertise with paid media tools, and a data-driven mindset to consistently achieve performance targets.

Key Responsibilities

• Develop, launch, and manage paid advertising campaigns across Meta/Facebook, Google Ads, TikTok Ads, and other digital platforms.
• Track and analyze campaign performance daily; implement data-driven optimizations to enhance ROI.
• Conduct keyword research, audience segmentation, and competitor analysis.
• Optimize ad creatives, landing pages, and sales funnels to improve conversion rates.
• Prepare weekly and monthly performance reports with actionable insights.
• Collaborate with content and design teams to create engaging ad creatives.
• Manage campaign budgets and ensure expenditures stay within approved limits.
• Perform A/B testing to refine targeting, creatives, and strategies.
• Stay updated with the latest tools, updates, and trends in digital advertising.

Requirements

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field.
• 1–3+ years of experience managing paid digital campaigns.
• Strong proficiency in Meta Ads Manager, Google Ads, and other paid media platforms.
• Proven track record of managing budgets and delivering measurable results.
• Strong analytical skills with the ability to interpret data and performance metrics.
• Understanding of KPIs such as CTR, ROAS, CPC, CPA, CPM, and conversions.
• Creative mindset with the ability to propose and test new ideas.
• Excellent communication and teamwork skills.

Why Join Mugshei?

• Competitive salary: 70,000 PKR – 100,000 PKR
• A fast-paced, growth-oriented work environment
• Opportunities for skill development and career progression
• Work closely with a dynamic marketing and creative team
• Contribute significantly to scaling our digital advertising performance

Job Type: Full-time

Pay: Rs70,000.00 - Rs100,000.00 per month

Work Location: In person