Paid Campaigns Officer - Packaging Industry

Location: Mugshei Pvt Ltd
Department: Marketing / Digital Advertising
Job Type: Full-Time

Job Summary

We are looking for a skilled and result-driven Paid Campaign Officer for the packaging industry to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for generating quality leads, increasing brand visibility, and driving sales for custom packaging products through strategic paid marketing campaigns.

Key Responsibilities

• Plan, create, and manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Generate qualified leads for packaging products such as custom boxes, printed packaging, labels, tags, and branded packaging solutions.
• Conduct keyword research, audience targeting, competitor analysis, and remarketing strategies.
• Monitor campaign budgets, CPC, CTR, CPA, and ROI performance.
• Optimize ad creatives, landing pages, and campaign structure for maximum conversions.
• Prepare weekly and monthly campaign performance reports.
• Coordinate with the sales team to ensure proper lead follow-up and conversion tracking.
• Perform A/B testing on ad copies, creatives, and audiences.
• Stay updated with latest paid media trends, algorithm updates, and packaging market demands.
• Improve overall lead generation cost efficiency and campaign profitability.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 1–3 years of experience in paid advertising, preferably in packaging, printing, or B2B industry.
• Strong knowledge of Google Ads, Meta Ads Manager, and analytics tools.
• Experience with conversion tracking using Google Analytics and pixels.
• Excellent analytical and reporting skills.
• Creative mindset for ad copywriting and campaign ideas.
• Strong communication and coordination skills.

Preferred Experience

• Experience in custom packaging / printing industry campaigns.
• Knowledge of international markets such as United States, Canada, and United Kingdom.
• Familiarity with CRM systems and lead management tools.

Salary & Benefits

• Market Competitive Salary
• Growth Opportunities
• Professional Work Environment

Pay: Rs80,000.00 - Rs150,000.00 per month

Work Location: In person