Paid Marketing Manager

Job Summary

Belami is seeking a hands-on Paid Marketing Manager to own and optimize our performance marketing channels and drive profitable growth. This role is responsible for managing paid media across Google Ads (Search, Shopping, Performance Max, YouTube), Bing Ads, Amazon Marketplace, and select social channels.

The ideal candidate is analytical, detail-oriented, and comfortable working directly in advertising platforms, analytics, and tracking tools. This position collaborates cross-functionally with Creative, SEO, Data, and Merchandising teams and offers a clear path toward people leadership as Belami’s in-house paid media capabilities continue to grow.

Essential Duties & Responsibilities

• Manage day-to-day execution and optimization of paid campaigns across Google Ads, Bing Ads, and Amazon Marketplace

• Monitor, analyze, and report on campaign performance using Google Analytics 4 and platform dashboards

• Implement and maintain conversion tracking and audience tagging through Google Tag Manager

• Develop, test, and scale paid media strategies aligned with business and seasonal goals

• Manage campaign budgets to ensure efficiency, accuracy, and alignment with monthly and quarterly plans

• Collaborate with internal teams to support cohesive omnichannel marketing execution

• Identify underperforming campaigns and implement A/B tests to improve CTR, CVR, and ROAS

• Support marketplace advertising efforts (Amazon, Walmart, Target) and product feed optimization

• Prepare monthly and quarterly performance reviews for leadership

• Mentor and support junior paid media team members as the function growsRequired Qualifications

• 4+ years of experience managing paid search, shopping, or performance media for e-commerce or omnichannel brands

• Hands-on experience with Google Ads, Bing Ads, and Amazon Ads platforms

• Strong proficiency with Google Analytics 4 and Google Tag Manager

• Deep understanding of conversion tracking, attribution, and data-driven optimization

• Proven success managing advertising budgets with measurable ROI

• Strong analytical skills and attention to detail

• Effective written and verbal communication skills

Preferred Qualifications

• Experience managing YouTube, Meta Ads, or programmatic/display campaigns

• Experience with feed management tools such as Feedonomics or ChannelAdvisor

• Bachelor’s degree in Marketing, Business, or a related field

• Google Ads Certification or similar credentials

Competencies

• Analytical Thinking

• Technical Expertise

• Cross-Functional Communication

• Adaptability in a Fast-Paced Environment

• Accountability and Ownership

• Leadership and Mentorship

Supervisory Responsibilities

This role initially will have one direct report. As Belami expands its in-house paid media capabilities, this position is expected to assist with training and mentoring future paid media team members.

Work Location

This is a hybrid role, requiring a combination of in-office and remote work. Specific in-office expectations will be communicated during the interview process.

Compensation & Benefits

The expected salary range for this role in California is $100,000 – $115,000 annually, depending on experience, skills, and qualifications. Actual compensation will be determined based on relevant experience, technical expertise, internal equity, geographic location within California, and business needs, in accordance with applicable law.

Benefits package includes: $0 out of pocket/deductible medical plans, dental, vision, 401(k) with company match, paid time off, and other company-sponsored benefits.

Equal Employment Opportunity

Belami is an equal opportunity employer and does not discriminate based on race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, genetics, or any other status protected by applicable law.