Paid Media Contractor

Paid Media Contractor

Organization: ASUG

Position Type: Contract

Time Commitment: 12-18 hours per week

Reports To: SEO Manager

About the Role

ASUG is seeking an experienced Paid Media Contractor to drive strategic paid advertising campaigns across multiple channels. This role will focus on three primary objectives: membership acquisition, event audience growth, and building the audience for ASUG Talks Podcast. Working closely with our SEO Manager and Marketing team, you'll be responsible for the end-to-end management of our paid media efforts.

Key Responsibilities

Campaign Management

• Develop, execute, and optimize paid media campaigns across LinkedIn, Google (Display, Search, and YouTube), and Bing/Microsoft Advertising
• Explore and recommend new advertising channels, including Spotify, Reddit, and other platforms that align with our target audiences
• Monitor campaign performance and make data-driven optimizations to improve ROI and achieve KPIs
• Manage campaign budgets effectively across all channels

Strategy & Collaboration

• Partner with the SEO Manager to align paid media strategies with overall digital marketing goals
• Collaborate with the ASUG Marketing team and creative team to develop compelling ad copy and design effective creative assets
• Recommend audience targeting strategies based on campaign objectives and performance data
• Stay current on platform updates, industry trends, and best practices in paid media

Reporting & Analytics

• Provide weekly dashboard updates or reports on campaign health and performance metrics
• Track and analyze key performance indicators including impressions, clicks, conversions, cost-per-acquisition, and ROI
• Present actionable insights and recommendations based on campaign data
• Maintain organized documentation of campaign strategies, results, and learnings

Required Qualifications

• 3+ years of hands-on experience managing paid media campaigns across multiple platforms
• Proven expertise in LinkedIn Ads, Google Ads (Search, Display, YouTube), and Microsoft Advertising (Bing)
• Strong analytical skills with experience using analytics platforms and creating performance dashboards
• Demonstrated success in B2B marketing and membership/event promotion campaigns
• Excellent copywriting skills for ad creative and compelling calls-to-action
• Ability to work independently and manage time effectively in a remote/contract environment

Preferred Qualifications

• Experience with podcast promotion and audience building strategies
• Familiarity with Spotify Ads, Reddit Ads, or other emerging advertising platforms
• Google Ads and/or LinkedIn Marketing certifications
• Experience in the technology, SaaS, or professional association space
• Proficiency with marketing analytics tools (Google Analytics, Looker Studio, Tableau, etc.)
• Knowledge of A/B testing methodologies and conversion rate optimization

What We're Looking For

We want a strategic thinker who can balance creative campaign development with rigorous data analysis. You should be comfortable wearing multiple hats—from writing ad copy to analyzing conversion funnels—and thrive in a collaborative environment. The ideal candidate is proactive, detail-oriented, and passionate about driving measurable results through paid media.

This role is a contractor position. Contractors are not eligible for employee benefits.

ASUG is an equal opportunity employer committed to building a diverse and inclusive team.

Job Type: Contract

Pay: $40.00 - $45.00 per hour

Expected hours: 12 – 18 per week

Work Location: Hybrid remote in Chicago, IL 60606