Paid Media Executive

Job Description: Paid Media Executive

Position Title: Paid Media Executive
Department: Marketing
Location: [Andheri East]
Reports To: Marketing Manager

Company Overview: Realatte Ventures LLP is a dynamic and innovative company specializing in [insert brief company description]. We are committed to driving growth through data-driven digital marketing strategies and are seeking a skilled Paid Media Executive to join our team.

Job Summary: The Paid Media Executive will be responsible for the creation, execution, and optimization of paid media campaigns across various platforms. This role requires a strategic thinker with a strong analytical mindset, adept at leveraging data to maximize ROI. The ideal candidate will have hands-on experience in managing PPC, display, and social media advertising campaigns.

Key Responsibilities:

• Campaign Management:
• Develop, implement, and manage paid media campaigns across platforms including Google Ads, Facebook Ads, LinkedIn, and other relevant channels.
• Monitor and analyze campaign performance, making data-driven adjustments to improve results.
• Conduct keyword research and manage bidding strategies to optimize ad spend.
• Performance Analysis:
• Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and report on campaign performance.
• Generate weekly and monthly performance reports, highlighting key metrics and insights.
• Identify trends and insights to optimize spend and performance based on data analysis.
• Creative Collaboration:
• Work closely with the creative team to develop engaging and effective ad creatives.
• Ensure all ad content aligns with brand guidelines and campaign objectives.
• Test new ad formats and creative strategies to enhance campaign effectiveness.
• Budget Management:
• Manage and allocate budgets for various campaigns, ensuring efficient use of resources.
• Monitor spending to stay within budget and provide regular updates on financial performance.
• Optimization and Testing:
• Implement A/B testing strategies to continually improve ad performance.
• Optimize landing pages and ad copy to enhance user experience and conversion rates.
• Stay updated with industry trends and emerging platforms to identify new opportunities.
• Collaboration and Communication:
• Coordinate with internal teams and external partners to ensure seamless campaign execution.
• Communicate campaign progress and results to stakeholders, providing actionable recommendations.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• 6 Months - 1+ years of experience in paid media campaign management.
• Proficiency in digital advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent communication and teamwork skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Certification in Google Ads or Facebook Blueprint is a plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Work Location: In person