Paid Media Manager

Location: Anchorage, AK | Remote (U.S.)

Compensation: $90,000–$110,000 DOE + up to 10% annual performance bonus

If you love turning smart strategy into measurable results — and can move seamlessly from big-picture planning to hands-on execution — you’ll thrive here.

At Yuit Communications, a full-service creative and media agency based in Anchorage, Alaska, we’re known for data-driven campaigns, disciplined execution, and measurable impact. We move fast, think sharp, and connect the dots between strategy, storytelling, and performance.

We’re hiring a Paid Media Manager who leads with precision and poise. You’ll own campaigns end-to-end, mentor a Specialist, and help scale a growing department built on discipline, collaboration, and innovation. Working directly with our Director of Paid Media, you’ll strengthen processes, evolve tools, and build the operational backbone for a multi-million-dollar media program. This role offers real ownership, measurable impact, and the opportunity to shape how paid media operates at Yuit.

What You’ll Do:

• Turn strategy into action. Translate the Director’s strategy into channel and tactic plans across digital, programmatic, and traditional media.
• Lead full-funnel execution. Oversee the entire campaign lifecycle — build, QA, launch, pacing, optimization, testing, and reporting — ensuring delivery is clean and on time.
• Own the rhythm. Run weekly client statuses, manage ETAs, triage requests, and keep both team and client aligned on priorities.
• Tell the story through data. Deliver clear, on-time reporting and insights that translate numbers into business outcomes.
• Guard measurement integrity. Maintain clean data across analytics and reporting tools, ensuring accurate tracking and alignment between platforms.
• Champion testing. Drive a steady cadence of creative, audience, and bidding experiments; document results and scale winners.
• Coordinate vendors and orders. Manage digital partners, DSPs, and traditional vendors (broadcast, radio, print, OOH/DOOH); oversee IOs/BOs, makegoods, and reconciliations.
• Coach and lead. Oversee the daily work of a Paid Media Specialist — set expectations, provide feedback, and foster continuous improvement.
• Strengthen the foundation. Maintain SOPs, enforce quality standards, and implement automations that improve accuracy and efficiency.
• Lead Incident Response. Classify issues, stabilize quickly, communicate clearly, and close the loop with RCA and prevention.

KEY RESPONSIBILITIES

Planning & Architecture

• Translate campaign strategy into integrated plans with clear KPIs, QA criteria, and acceptance standards.
• Build campaign architecture per platform, including structure, naming, UTM, audience segmentation, bid strategy, and placement mapping.
• Collaborate with Creative and Account teams to align messaging, targeting, and measurement.

Execution & QA

• Issue and oversee campaign builds; ensure creative, audience, and targeting staging is complete and brand-safe before launch.
• Run pre-flight QA and approve launches.
• Manage pacing within ±3% of plan; log all adjustments and decisions.
• Conduct ongoing hygiene (rotations, placements, budget allocations, supply path) and escalate issues when needed.

Data & Reporting

• Maintain data accuracy across platforms and TapClicks; reconcile discrepancies and align dashboards.
• Deliver polished weekly and monthly reports with clear takeaways—goals, results, drivers/drags, actions/asks.

Client Communication & Collaboration

• Lead and support client communication through weekly status calls, pacing updates, and proactive expectation management.
• Deliver concise, insight-driven updates that translate performance data into actionable recommendations.
• Partner with the Director of Paid Media and Account teams to ensure alignment between media strategy, creative, and client goals.

Vendor & Operations

• Manage vendor and DSP communication; maintain traditional media delivery and documentation.
• Lead stabilization during incidents (pause, rollback, or swap); confirm recovery within 2–4 hours; complete RCA within 48 hours and apply learnings to SOPs.
• Oversee the day-to-day work of the Paid Media Specialist; ensure documentation accuracy, QA discipline, and continuous improvement.

SKILLS & QUALIFICATIONS

• 5–7 years of hands-on paid media experience across Meta, Google/YouTube, TikTok, LinkedIn, Pinterest, and at least one DSP (The Trade Desk or StackAdapt).
• Proven cross-channel planning across digital, programmatic, and traditional media (broadcast TV, radio, OOH/DOOH, print).
• Experience managing broadcast orders (IO/BO), vendor coordination, and traffic for traditional placements.
• Familiarity with Marketing Mix Modeling (MMM) tools and how insights inform optimization and budget strategy.
• Strong command of campaign architecture — naming, UTM, audience segmentation, bidding, and geo/device mapping.
• Highly detail-oriented and QA-driven; adept at catching setup or tracking errors before launch.
• Advanced proficiency in GA4, GTM, and Conversions API; maintains tracking accuracy, data hygiene, and deduplication integrity.
• Skilled in data storytelling, reporting, and visualization — turning performance data into actionable insights.
• Confident client communicator; proactive, organized, and able to translate complex data into next steps.
• Proficient with TapClicks, Workamajig, and Excel/Sheets (pivots, lookups, formulas); familiarity with Bionic and Looker Studio preferred.
• Calm and decisive during Incident Response; ensures transparent communication and timely resolution.
• Strong people leader — clear expectations, feedback, and accountability while maintaining team morale.
• Passionate about documentation, automation, and continuous improvement.
• Excellent written and verbal communication; polished presentation skills; thrives under pressure.
• (Bonus) Familiarity with the Alaska market, experience in advertiser-specific compliance, and relevant platform certifications or programmatic accreditations.

POSITION DETAILS

Compensation: $90,000–$110,000 DOE + up to 10% annual performance bonus based on campaign performance, delivery accuracy, and department efficiency

Benefits: Health insurance & Paid time off

Schedule: Monday to Friday

Work Location: Anchorage, AK or Remote (U.S.)

EQUAL OPPORTUNITYYUIT Communications is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.

Job Type: Full-time

Base Pay: $90,000.00 - $110,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Work Location: Hybrid remote in Anchorage, AK 99501