Paid Media Manager

Company: Humanz

Employment Type: Full-Time

Location: New York City, U.S.

Salary: 100k-115k

About Humanz

Humanz is a leading startup in the creator economy space, transforming how brands and influencers collaborate worldwide.

Humanz operates alongside Ubiquitous, a leading influencer marketing agency the company acquired. Together, we combine advanced AI-driven technology with high-impact paid media and creator marketing- enabling brands to scale campaigns with precision and measurable performance.

Our fast-growing U.S. team manages all partnerships across the North American market.

Role Overview

We are looking for a sharp, data-driven Paid Media Manager (PPC) to join our team. In this role, you will have the opportunity to build and scale high-impact paid acquisition channels, managing substantial budgets across Meta and TikTok for a diverse portfolio of global and local brands.

This is a hands-on role where you will own campaign execution end-to-end — from strategy and setup through optimization and scaling — while serving as a key analytical and strategic partner to the Client Management team. The ideal candidate is both highly analytical and performance-driven, with a strong understanding of content-led advertising and the ability to translate data into actionable growth strategies.

Key Responsibilities

• Build, launch, and scale paid acquisition campaigns across Meta (Facebook/Instagram) and TikTok, owning full lifecycle campaign management
• Establish and grow new paid acquisition channels for a portfolio of global brands, including enterprise and DTC clients
• Manage Google Display, Video, and PPC campaigns with a focus on performance and efficiency
• Leverage high-volume creator and UGC content to drive performance, executing rapid creative testing and optimization strategies
• Analyze campaign performance to identify trends, winning creatives, and optimization opportunities, translating insights into clear action plans
• Monitor KPIs, budget pacing, and performance benchmarks daily, making real-time adjustments as needed
• Develop and deliver clear, concise performance reports and dashboards tailored to internal and client stakeholders
• Partner cross-functionally with Client Management and influencer teams to align paid media strategies with broader marketing objectives
• Support influencer whitelisting and paid amplification strategies using creator-driven content
• Stay up to date with platform changes, emerging ad formats, and best practices across Meta, TikTok, and Google
• Deploy advanced campaign structures including Meta Advantage+ Shopping Campaigns (ASC), Advantage+ Audience, and Campaign Budget Optimization (CBO), alongside TikTok Spark Ads and TikTok Shop integrations
• Oversee and troubleshoot e-commerce technical setups, including Conversion API (CAPI) implementation, Meta/TikTok pixel event management, and attribution window analysis
• Autonomously manage and scale paid media budgets across multiple agency client accounts simultaneously, ensuring seamless budget pacing and ROAS optimization for each brand
• Build and optimize catalog sales campaigns and Dynamic Product Ads (DPA) to drive bottom-funnel conversions for e-commerce clients

Requirements

• 3+ years of hands-on paid media buying experience, preferably within a global e-commerce brand or top-tier agency
• Deep expertise in Meta Ads Manager and TikTok Ads, with proven success scaling campaigns
• Experience managing Google Ads campaigns, including Display, YouTube/Video, and Search/PPC
• Strong analytical skills with the ability to interpret complex data and generate actionable insights
• Experience with creative performance analysis, including identifying effective hooks, formats, and content strategies
• Proficiency in Excel or Google Sheets; experience with BI/reporting tools is a plus
• Familiarity with A/B testing, audience segmentation, and campaign optimization techniques
• Excellent communication and interpersonal skills, with the ability to collaborate across teams and present insights clearly
• Highly organized, detail-oriented, and able to thrive in a fast-paced, multi-account environment
• Experience with influencer marketing, UGC, or creator whitelisting is a strong advantage
• Proven agency-side experience managing multiple e-commerce client accounts simultaneously
• Deep understanding of Meta’s Andromeda algorithm and modern machine-learning-driven media buying
• Strong grasp of ROAS optimization, LTV ratios, and e-commerce best practices
• Ability to provide actionable, data-backed creative briefs and insights—not just performance reporting