Paid Media Program Manager

The Brand Partnerships Media Program Manager is responsible for ensuring operational alignment between brand partnerships and media execution. This role manages the day-to-day program management, documentation, and process tracking that enable seamless coordination across earned, owned, and paid channels.

You will play a key role in supporting media-related partnership activities—maintaining program governance, driving workflow efficiency, and ensuring partnership content and amplification plans are executed effectively across internal and external teams.

This position requires strong organizational skills, attention to detail, and the ability to collaborate across Brand, Communications, Media, and Business Services functions in a large, matrixed environment.

Key Responsibilities

Media Alignment & Program Management

• Provide program management support for brand partnership media initiatives, ensuring alignment across brand, media, and social workstreams.

• Help manage the amplification calendar, working with Brand Partnership leads, the Social team, and the Storytelling team to track all earned and owned content incorporated into go-to-market (GTM) plans.
• Coordinate across teams to ensure all partnership-related media deliverables align with overarching campaign strategy and timelines.

• Partner with media and marketing stakeholders to ensure cross-channel consistency and proper documentation for paid, owned, and earned activations.
  

Operational & Financial Tracking

• Maintain accurate documentation for MRFID (Media Request Form ID) processes and manage long-tail exception tracking as needed.

• Collaborate with Business Services to support purchase order (PO) creation, invoice tracking, and financial reporting for partnership-related media initiatives.

• Ensure all operational activities comply with internal financial and procurement policies.
  

Campaign Execution Support

• Support operational execution for the earned and owned components of brand partnership campaigns.

• Translate GTM strategies into actionable plans by managing schedules, deliverables, and dependencies across multiple teams.
• Lead oversight of reactive social boosting opportunities, collaborating with the Social team, media partners, and campaign leads to evaluate, approve, and execute paid amplification in real time.

• Support the organic-to-paid workflow, including translating organic social posts into media team templates (e.g., MFG templates) for paid social boosting.
  

Cross-Functional Collaboration

• Work closely with Brand Partnership leads, the Media and Storytelling teams, and other stakeholders to ensure alignment on campaign deliverables, timing, and amplification opportunities.
  

• Provide regular updates, documentation, and reporting to support leadership visibility into media partnership execution.
  

• Drive coordination across functional teams to ensure timely handoffs, accurate data, and streamlined campaign workflows.
  

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• 3–6 years of experience in program or project management, ideally supporting media, marketing operations, or brand partnerships within a large organization.
• Strong understanding of media operations, paid/earned/owned frameworks, and campaign amplification processes.
• Experience managing financial processes such as POs, invoices, and budget tracking.
• Exceptional attention to detail, with proven ability to manage multiple concurrent workstreams.
• Proficiency with project management and documentation tools (e.g., Asana, Smartsheet, Excel).

• Strong communication and collaboration skills, with experience working across creative, media, and business teams.
  

Preferred Qualifications

• Experience working in or supporting media, paid social, or brand amplification programs.

• Familiarity with social boosting workflows and cross-functional media coordination.
• Comfort navigating enterprise processes for procurement, compliance, and financial reconciliation.

• Ability to adapt to shifting priorities and proactively identify operational improvements.
  

Who thrives with us:

• People who want to learn, but are self-motivated to learn from their projects

• People who enjoy the really hard problems
• People who enjoy having too much vs. too little to do
• People who like creating from nothing (We still need a lot built to support our growth)
• People who understand how to build and maintain relationships with their coworkers and their clients
• People who like making others successful and understand the value of that as much as making themselves successful

• People who leave their egos at home and really enjoy working with other brilliant people

Marvel Marketers (www.marvelmarketers.com) is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy. Our clients are sophisticated so we only hire the best to keep up and add value along the entire Digital Marketing Maturity Curve. We also partner strategically on custom digital marketing roles to help support all areas of our client's Digital Marketing Strategy.

As we continue to grow and expand our service offerings, we are looking for the best and brightest to join our team. If you applied for a previous role, apply again! Our needs continuously change and evolve.