Paid Media Specialist - 1099 - Contract

Job Title: Paid Media Specialist – Contract - 1099

Our organization is a fast-growing, data-driven marketing and technology company that partners with clients across multiple industries to accelerate growth through performance marketing, analytics, and automation. We are seeking a highly skilled and analytical Paid Media Specialist (Contract/1099) to join our team on a project basis.

This role is ideal for an experienced digital marketer who thrives in a fast-paced, collaborative environment and is passionate about delivering measurable results through integrated, multi-channel paid media campaigns.

Summary:

• 3–5 years of experience managing multi-channel paid media campaigns.
• Proven expertise in Google Ads (Search, Shopping, PMAX), Meta Ads Manager, and Microsoft Ads.
• Experience running OTT/CTV and/or programmatic campaigns.
• Strong analytical mindset with mastery of GA4, Tag Manager, Search Console, and platform-specific analytics.
• Ability to interpret complex data, build performance stories, and turn insights into action.
• Knowledge of Manufacturer Co-Op advertising (preferred but not required if a strong willingness to learn is demonstrated).
• Proficiency with keyword research tools (SEMrush, Ahrefs), feed management, and attribution frameworks.
• Excellent communication, organization, and reporting skills.
• Ability to work independently as a contractor while collaborating effectively with a distributed team.
• Bachelor’s degree in Marketing, Communications, or a related field preferred.

• Develop, launch, and manage paid media campaigns across search, social, shopping, OTT/CTV, PMAX, and programmatic platforms.
• Build, scale, and optimize campaigns across Google, Meta, Microsoft Ads, and retail-focused placements.
• Manage Google Shopping feeds, Merchant Center diagnostics, and PMAX asset groups.
• Execute audience segmentation, keyword research, and cross-channel creative testing.
• Oversee daily pacing, bid strategies, and budget allocations from $15,000 to $800,000 annual in ad spend
• Collaborate with Account Strategists, creative and content teams to produce compelling and conversion-driven ad assets.

• Understand and follow Manufacturer Co-Op guidelines, including compliance for GE, Whirlpool, Electrolux, Bosch, and similar brands.
• Manage co-op submissions, pre-approvals, performance documentation, and guideline adherence.
• Ensure campaigns meet formatting, brand, and reporting requirements for reimbursement.

• Monitor and analyze campaign performance with a focus on CAC, ROAS, conversion rates, LTV insights, and efficiency metrics
• Configure and validate conversion tracking via Google Tag Manager, including event tagging, data layer usage, and tracking purchase or quote values.
• Utilize A/B testing, attribution modeling, and audience insights to refine campaigns.
• Prepare weekly/monthly reports highlighting KPIs, trends, and strategic actions.
• Leverage analytical platforms including GA4, Google Tag Manager, Search Console, Meta Business Suite, Google Ads, Microsoft Ads, Merchant Center, and additional campaign management tools.

• Work closely with internal teams and clients to align on goals, strategy, and performance updates.
• Participate in quarterly business reviews and contribute to forward-looking paid media roadmaps.
• Stay current on new digital advertising trends (ex: AI Max), emerging platforms, and algorithm shifts.

This is a 1099 contract position with compensation based on project scope and experience. Contract length and workload may vary based on client needs and performance outcomes.

What We Offer

• Competitive salary
• Growth-oriented environment with potential for career
• Collaborative and inclusive company
• Access to cutting-edge technologies and tools