Paid Media Specialist (Google Ads)

Job Overview:
We are looking for an experienced Paid Media Specialist with a strong background in Google Ads to plan, execute, and optimize paid search campaigns for lead generation and eCommerce clients. The ideal candidate has 3+ years of hands-on experience, preferably in a digital agency setting, a proven track record of driving results, and experience managing international clients or projects.

Key Responsibilities:

• Plan, implement, and manage Google Ads campaigns (Search, Display, Shopping, Video, and Remarketing) for lead generation and eCommerce accounts.
• Conduct keyword research, ad copywriting, and bidding strategy optimization.
• Monitor, analyze, and optimize campaigns for KPIs such as CTR, CPC, ROAS, conversions, and quality score.
• Set up and manage tracking through Google Analytics, Google Tag Manager, and conversion tracking.
• Perform A/B testing on ads, landing pages, and campaign structures to improve performance.
• Prepare regular performance reports and provide actionable insights to clients or internal teams.
• Collaborate with the creative and content teams to design visuals, copy, and landing pages aligned with campaign goals.
• Manage campaigns for international clients, ensuring localization, global targeting, and compliance with regional regulations.
• Stay updated with Google Ads platform changes, trends, and best practices.

Qualifications:

• 3+ years of experience managing Google Ads campaigns.
• Experience in digital agencies preferred.
• Proven experience in lead generation and eCommerce campaigns.
• Experience managing international clients or projects is highly desirable.
• Strong analytical skills and ability to interpret campaign data to optimize performance.
• Hands-on experience with Google Ads Manager, Google Analytics, Google Tag Manager, and related tools.

Job Types: Full-time, Permanent

Pay: Up to ₹30,000.00 per month

Work Location: In person