Do you have experience building paid search campaigns? Are you data-driven and enjoy analyzing campaign performance? Our Paid Search Analyst at Click Here Digital manages a portfolio of paid search campaigns on Google and Bing, as well as other search marketing engines.

Job Description

As a Paid Search Analyst, you will play a crucial role in managing and optimizing paid search services and solutions across various platforms such as Google Ads, Bing Ads and others. A successful Paid Search Analyst will effectively manage paid search performance and budget in order to maximize ROI and drive traffic.

Job Responsibilities:

• Plan, execute, and optimize paid search campaigns based on client goals and objectives


• Collaborate closely with account managers on strategy, provide campaign performance and recommend opportunities for improvement.


• Maintain performance standards on all assigned accounts


• Monitor Budget Pacing, Conversion Tracking, and Traffic Quality


• Monitor and analyze campaign performance such as click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to identify opportunities for optimization and improvement.


• Test products to determine propensity to drive positive results.


• Generate regular reports to track campaign performance and communicate key findings.



• Stay up to date on the latest industry trends, best practices to ensure our paid search strategies remain cutting-edge and competitive.

  
  

Required Qualifications:

• Minimum 1-3 years of experience with paid search campaign management


• Experience and strong understanding of PPC advertising


• Experience using industry tools such as Google Analytics, Google Adwords, SA360, etc.


• Understand paid media advertising budget management and effective, data-driven ad spend.


• Ability to analyze data sets and identify trends based on industry KPIs.


• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.


• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.


• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.


• Excellent time-management and organizational skills


• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)
  
  

Preferred Qualifications:

• Agency experience


• Experience in automotive, legal and/or medical verticals


• Bachelor’s degree in Marketing, Business, Data Analytics, ISDS, or equivalent experience



• Google Certifications (Google Analytics, Google Ads)