Paid Social Media Executive

i3MEDIA is on the lookout for a skilled Paid Social Media Executive to join our performance marketing team.

In this role, you will plan, launch, and optimise paid social campaigns across platforms such as Facebook, Instagram, TikTok, and LinkedIn. You’ll be responsible for creating engaging ad copy and visuals, analysing campaign data, and driving measurable results for clients across diverse industries.

The ideal candidate will have hands-on experience managing paid social campaigns and a strong understanding of performance marketing metrics.

Education & Qualifications

• Bachelor’s degree in Marketing, Digital Media, or a related field.

Key Responsibilities

• Develop and execute paid social media strategies tailored to client objectives.
• Set up, manage, and optimise campaigns across multiple platforms (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
• Create engaging ad copy and collaborate with design teams to produce eye-catching creatives.
• Monitor campaign performance and adjust targeting, creatives, and budgets for best results.
• Prepare reports with actionable insights and recommendations.
• Conduct competitor and audience research to inform strategies.
• Stay updated with trends, platform updates, and best practices in paid social.
• Collaborate with account managers and SEO/PPC teams to ensure integrated campaign delivery.

Requirements

• Proven experience running paid social campaigns with measurable success.
• Strong analytical skills and the ability to interpret campaign data.
• Knowledge of audience targeting, A/B testing, and remarketing strategies.
• Proficiency in Ads Managers across Meta, TikTok, and LinkedIn.
• Excellent communication and creative thinking skills.
• Ability to manage multiple campaigns and clients simultaneously.

Experience

• Minimum 2 years of hands-on experience managing paid social campaigns.
• Portfolio of past campaigns demonstrating ROI-driven results.

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Paid Social Media: 2 years (Required)

Language:

• English (Required)

Work Location: Remote